Steve Robinson is senior vice president and chief marketing officer of Chick-fil-A, Inc., one of the nation's largest family-owned quick-service restaurant chains, with locations in 37 states and Washington D.C. Chick-fil-A is recognized as the originator of the chicken sandwich category and the industry leader in customer satisfaction. In response to customer demands, Chick-fil-A Restaurants can be found in shopping malls, free- standing buildings, hospitals, universities and airports.
He is responsible for the chain's marketing, advertising, brand development and menu development strategies for all Restaurant concepts. He is a member of the Executive Committee, which focuses on macro issues and strategies of long-term planning for the business. Steve joined Chick-fil-A in January 1981 as director of marketing. Prior to joining Chick-fil-A, he was director of marketing for Six Flags Over Georgia theme park in Atlanta, Georgia.
He earned his associate of science degree in business administration from Faulkner State Junior College, Bay Minette, Alabama; and his B.S. in marketing from Auburn University. He received his master's degree in advertising from Medill School of Journalism at Northwestern University, Chicago, Illinois. Steve spent a year of high school as an American Field Service exchange student in Christchurch, New Zealand.
Presently, Steve is an active member and elder at North Metro Church, Marietta, Georgia. He is a board member of Family Life Ministry, Campus Crusade for Christ; and former chairman and active member of the Georgia State University Marketing Roundtable.
He was born in Fairhope, Alabama and married his college girlfriend Dianne. They have two adult children, Joy and Josh. Steve's personal passions are his family, church and golf; professionally, his passion is strategic planning, along with his zeal for great execution.