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Quick Facts

It takes a potato about 115 days to grow to become Chick-fil-A® Potato Fries
The weight of Waffle Potato Fries Chick-fil-A® sold last year would equal 17,000 elephants
Chick-fil-A sold more than 282 million Chick-fil-A® Sandwiches, that is 537 a minute or almost 9 sandwiches per second.
Laid end to end, that is more than 22,253 miles of Chicken Sandwiches.
That is more than enough sandwiches to reach from Boston to Sydney, Australia and back, or to wrap around the equator of the moon three times.
If you stack the Chicken Sandwiches one on top of the other, the stack would be more than 8,901 miles tall! That is enough to make 23 stacks that reach the Hubble Telescope (380 miles in space), with a few sandwiches left over.
That is enough Chicken Sandwiches to make more than 44 stacks that reach the International Space Station (approximately 200 miles from Earth).
Chick-fil-A sold more than 58 million Chick-fil-A® Spicy Chicken Sandwiches from June to December 2010, that is 110 a minute or almost 2 sandwiches per second.
The amount of Chick-fil-A® Nuggets sold – 2.03 billion – would cover more than half of the earth's circumference.
Chick-fil-A used more than 340 million buns and more than 1.27 million gallons of pickles for its Original Chick-fil-A® Chicken Sandwich, Chick-fil-A® Spicy Chicken Sandwich and Chick-fil-A® Chargrilled Chicken Sandwiches.
Chick-fil-A used more than 143 million lemons to make its freshly squeezed lemonade. That is enough lemon "juice" to fill nearly 952,000 10-gallon drink coolers at the Chick-fil-A Bowl!

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May. 07, 2012 Applebee's, Chick-fil-A, Kraft Foods join groundbreaking program

National Restaurant Association's "Kids LiveWell" Initiative Quadruples to Include 96 Restaurant Brands


CHICAGO (May. 7, 2012) - The National Restaurant Association today is announcing that the number of restaurant companies participating in its groundbreaking Kids LiveWellSM program has more than quadrupled since the initiative's launch last July. With the addition of new participants Applebee's and Chick-fil-A, the initiative has grown to 96 restaurant brands representing more than 25,000 locations nationwide.


"Participation in the ‘Kids LiveWell' program has exploded in a short period of time, with restaurant companies from across the industry eager to showcase their healthful choices," said National Restaurant Association President and CEO Dawn Sweeney. "As a result, parents are finding a growing selection of healthful children's menu options of fruit and vegetables, lean protein, whole grains and low-fat dairy products."


In addition to Applebee's and Chick-fil-A, Kraft Foods is joining the program as the first foodservice supplier to develop Kids LiveWell-ready recipes for restaurant operators.


Sweeney announced the program's significant growth at the National Restaurant Association's 2012 Restaurant, Hotel-Motel Show. She was joined by representatives from Applebee's, Chick-fil-A and Kraft Foods, as well as by Anita Jones-Mueller, founder and president of Healthy Dining. The Association developed Kids LiveWell in collaboration with Healthy Dining, whose team of registered dietitians works with restaurants to identify and validate the qualifying menu choices.


"Applebee's participation in Kids LiveWell complements our line-up of healthful menu options including our Under 550 Calories menu and Weight Watchers-endorsed entrees," said Jessica James, Applebee's corporate executive chef. "With nearly 1,900 locations in neighborhoods nationwide, Applebee's is making it easy for families to dine out - without over-indulging."


"We have worked hard in recent years to broaden our menu with well-balanced and more nutritious choices," said Jodie Worrell, Chick-fil-A's full-time dietician. "Our partnership with the Kids LiveWell initiative furthers our commitment of helping parents strike a balance between nutrition, convenience and price. We want parents to know that they do have a choice at Chick-fil-A. The Kids LiveWell program and the new app is an excellent resource for parents who need to find healthy dining alternatives while on the go."


"Kraft Foods applauds the Kids LiveWell initiative developed by the National Restaurant Association and Healthy Dining," explains Barb Pritikin, Sr. Marketing Manager at Kraft Foods. "In collaboration with our chefs and nutrition experts we developed recipes that provide kids' menu solutions that meet the Kids LiveWell criteria. Visit our website for more information on Kids LiveWell recipes: www.kraftfoodservice.com/kidslivewell."


Kraft Foods has designed several Kids LiveWell-ready recipes, including both entrees and side items. Corporate Executive Chef Barry Miles featured some of the offerings during a cooking demonstration following Sweeney's announcement.


Also today, the Association is unveiling a new Kids LiveWell App, which will connect on-the-go parents to restaurants offering healthful children's menu items under the Kids LiveWell program. The app is geo-coded so that users will be able to find restaurants nearest to them with Kids LiveWell menu items. The free app is available in the Android Market and iTunes app store. To download the app, visit: www.restaurant.org/kidslivewell.


To join Kids LiveWell, restaurants agree to offer and promote a selection of items that meet qualifying nutrition criteria based on leading health organizations' scientific recommendations, including the 2010 USDA Dietary Guidelines.


In addition to Applebee's and Chick-fil-A, the following restaurant brands have joined Kids LiveWell in the past two months: Bluewater Grill (Newport Beach, CA); Boston Market (locations nationwide); Christy's Fine Food (Stonewall, MS); City Wok (Palm Desert, CA); Copper Door (Bedford, NH); Fairview Sophia's (Jackson, MS); First Watch (Bradenton, FL); Maui Tacos (New Rochelle, NY); Mimi's Cafe (locations nationwide); Pasha's (Miami, FL); Pita Pit (Coeur d'Alene, ID); Scranton's (Pascagoula, MS); SeaWorld Parks & Entertainment (SeaWorld San Antonio; Sesame Place in Langhorne, PA; SeaWorld San Diego; Discovery Cove; Aquatica Orlando; Busch Gardens Tampa; Busch Gardens Williamsburg and Water Country-USA; and SeaWorld Orlando); Solar Drive-In (Springfield, MN); Thai Island (Holden, MA); The Back Door (Columbia, MS); Walnut Hills (Vicksburg, MS); Weidmann's (Meridian, MS); and Which Wich Super Sandwiches (locations nationwide).


For more information on the program and participating restaurants, visit restaurant.org/kidslivewell or healthydiningfinder.com.


Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises 970,000 restaurant and foodservice outlets and a work force of nearly 13 million employees. Together with the National Restaurant Association Educational Foundation, the Association works to lead America's restaurant industry into a new era of prosperity, prominence, and participation, enhancing the quality of life for all we serve. For more information, visit our Web site at www.restaurant.org.


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Feb. 17, 2012 Restaurant Success Story Drives LEED Development at Four More Restaurants Nationwide, Additional Commitment to Sustainability Initiatives

Chick-fil-A Receives Chain's First LEED Gold Certification at Ft. Worth Restaurant


FORT WORTH, Texas (Feb. 17, 2012) - Nearly a year after opening its first restaurant built to the standards of the U.S Green Building Council's Leadership in Energy and Environmental Design (LEED®) certification program, Chick-fil-A® is proud to announce that its Montgomery Plaza location received LEED Gold certification. Chick-fil-A at Montgomery Plaza is the first LEED Gold-certified restaurant in Fort Worth. Based on the company's learning and success at Montgomery Plaza, the company has committed to build four more LEED designed restaurants in 2012.


Chick-fil-A Montgomery Plaza was built in conjunction with the company's expanding environmental stewardship initiative, which is aimed at minimizing the company's environmental footprint. The initiative places emphasis on four main areas of operation: cup recycling, energy and water efficiency in existing restaurants, sustainable new restaurant development, and sustainable supply chain.


As the chain's first sustainable restaurant, the Montgomery Plaza location serves as a living laboratory as the company evaluates a variety of environmental initiatives as part of its overall growth strategy. The restaurant includes a host of sustainable features:

  • Water Usage - The restaurant utilizes low-flow fixtures in both the restrooms and the kitchen. An underground cistern (the size of a swimming pool) collects rainwater for landscape irrigation. As a result, Montgomery Plaza uses 40 percent less water when compared to a typical Chick-fil-A Restaurant.
  • Energy Efficiency - The restaurant features skylights in the dining area and windows in the kitchen, as well as the installation of energy efficient appliances. As a result, Chick-fil-A at Montgomery Plaza uses 14 percent less energy than industry standards.
  • Air Quality - Materials used in construction at Montgomery Plaza were specially selected because they do not emit harmful gasses. As a result, this restaurant has 30 percent more fresh air than a typical building.


Page Two/Chick-fil-A Receives LEED Gold Certification

  • Diverting Waste - 20 percent of the building material budget for Chick-fil-A at Montgomery Plaza was spent on products with recycled content. In addition, more than 50 percent of construction waste was diverted from the landfill. All cardboard and foam cups used in the everyday operations of the restaurant are being recycled.

"Chick-fil-A is dedicated to demonstrating our commitment to the environment and the communities in which we operate," said Senior Director of Environmental Stewardship Michael Garrison. "We have learned so much at our living laboratory at Montgomery Plaza. It truly has enabled us to explore and refine our environmental stewardship practices to the point where we can now implement them in many of our restaurants nationwide."


Restaurant Operator Bruce Slone is extremely proud of the store's eco-friendly features and has seen the benefits of the energy conservation measures put into place at the restaurant. "We are honored to receive LEED Gold certification and feel that it is reflective of our hard work to make a difference in our community through sustainable operations," said Slone. "We look forward to continuing to play a part in Chick-fil-A's commitment to environmental stewardship."


Following the success of the Montgomery Plaza restaurant, Chick-fil-A will incorporate energy conservation measures and recycled materials into all new restaurant construction activities, and by the end of 2012, over half of the chain's 1,600+ restaurants will receive energy and water retrofits. These enhancements are part of the company's commitment to energy conservation and are expected to result in significant cost savings for each restaurant.


The company has already committed to building four LEED designed restaurants in 2012. The first of these will be in California, and is projected to open in summer 2012. Additionally, Chick-fil-A foam cups, which are made from polystyrene, are being recycled in 12 Chick-fil-A restaurants currently, with a goal of 100 restaurants participating by the end of 2012.


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Feb. 06, 2012 Chick-fil-A Achieves Record Annual Sales of $4 Billion

Chain to Create Nearly 7,000 New Jobs through New Restaurants and Sales Growth


ATLANTA (Jan. 9, 2012) - In continuing with its trend of strong sales performance, Chick-fil-A®, Inc. announces that it exceeded $4 billion in annual sales in 2011. A record for the Atlanta-based chain, annual system-wide sales at Chick-fil-A totaled $4,050,992,837, a 13.08% increase over the 2010 overall sales performance. The company also generated a healthy seven percent same-store sales increase and marked the 44th consecutive year of sales growth since the company began in 1967.


“Of all our years of sales growth, we are humbled and deeply grateful to our customers for making 2011 particularly exceptional,” said Chick-fil-A President and Chief Operating Officer Dan T. Cathy. “We are blessed with a family of Operators and team members whose daily commitment to excellence and heartfelt, personalized service creates an atmosphere of hospitality that is unparalleled in our industry while also having a positive impact in the communities they serve. We believe the Chick-fil-A brand will remain vibrant as long as we remain focused on providing an experience that our guests love to brag about!”


In addition to a milestone year of sales performance, the Chick-fil-A chain celebrated a number of other business achievements in 2011:

  • Introduced two new products to the breakfast menu: the Chick-fil-A® Spicy Chicken Biscuit and Multigrain Oatmeal
  • Continued its strategic restaurant expansion efforts:
    • Opened 92 new restaurant locations, including 75 stand-alone restaurants and 17 licensed locations (e.g. college campuses, hospitals, airports, businesses and industrial sites).
    • Surpassed 1,600 total restaurant locations
    • Celebrated the opening of the chain's Hollywood and Chicago restaurant locations
    • Opened first stand-alone restaurant in Idaho market (Ammon, Idaho)
    • Dedicated reinvestment resources to renovate nearly 200 of its existing restaurants
  • Continued innovative marketing strategies to fuel sales momentum, including a Breakfast Variety Giveaway promotion awarding more than 830,000 breakfast entrees to guests, as well as providing nearly 600,000 free meals to cow-clad customers during its annual Cow Appreciation Day event in July.
  • Recognized with top industry awards:
    • 2011 Zagat National Fast Food Survey's “Top Large Chain”
    • 2011 Consumer Reports' “Top Chicken Chain”
  • Presented 69 franchise Operators new vehicles as part of the chain's Symbol of Success sales incentive program. Through the program, franchisees are awarded a new Ford automobile of their choice for meeting individual annual sales goals.
  • Awarded nearly $1.6 million in college scholarships to Chick-fil-A restaurant team members, which brings the program total to nearly $30 million since its inception in 1973. Additionally, Chick-fil-A donated $200,000 in scholarship funds to the four schools participating in the Chick-fil-A Bowl and Chick-fil-A Kickoff Games.

What to Expect in 2012


  • New Job Creation: Chick-fil-A will generate nearly 7,000 new job opportunities in 2012 as a result of its new restaurant openings and existing restaurant growth.
  • New Product Introductions: In January, Chick-fil-A debuted one of the nation's most nutritious kids meal with the addition of the Grilled Chicken Nuggets entrée option. The chain also enhanced its children's side offerings with the addition of Buddy Fruits® Pure Blended Fruit to Go applesauce, a complement to the existing fruit cup option. In April, Chick-fil-A will launch a new line-up of desserts, including a warm Chocolate Chunk Cookie, a Fudge Brownie, and Sundaes.
  • Restaurant Growth: Chick-fil-A will add 92 new locations around the country, including 75 stand-alone restaurants, two mall restaurants, and 15 licensed locations.
  • Restaurant Reinvestments: Chick-fil-A will also dedicate resources in 2012 to renovate more than 300 of its existing restaurant locations. These reinvestments reflect the company's commitment to continually enhance the guest experience and introduce new efficiencies that will help attract and accommodate greater sales volume.
  • Scholarship Donations: Chick-fil-A will award an additional $1.65 million in college scholarships to its restaurant employees.

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Chick-fil-A Debuts One of America

Jan. 09, 2012 Chick-fil-A Debuts One of America's Most Nutritious Kid's Meals

Chain Sets Standard for Industry by Featuring More Nutritious Entrée Option for Children


Chick-fil-A Debuts One of America
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Kid's Meals: Press Kit


ATLANTA (Jan. 9, 2012) - According to the Let's Move initiative, one in three American children is considered overweight or obese. Children also consume 31 percent more calories and 56 percent more fat than their peers did 40 years ago. Starting today, Chick-fil-A® is taking another step in continuing to address the issue of childhood obesity by debuting one of the nation's most nutritious kid's meals.


In recent months, many fast food chains have updated their side options in an attempt to offer healthier children's menu items. Chick-fil-A instead is concentrating on making the entrée healthier by adding Grilled Chicken Nuggets as an alternative for children. The move marks the first time a national fast food chain has offered a grilled entrée as part of a children's menu.


The chain also is enhancing its side choices, adding Buddy Fruits® Pure Blended Fruit To Go applesauce as a complement to the Fruit Cup option Chick-fil-A added to its menu in 2004. And, the chain is changing its children's beverage line to only feature one percent milk, 100 percent apple juice, its signature freshly squeezed lemonade, and water as drink choices.


Chick-fil-A's Grilled Nuggets, paired with the Fruit Cup and one-percent milk, is one of the most nutritious children's meal combinations offered among any major fast food chain. The meal has only 210 calories and 3 grams of fat - reflecting an 86 percent cut in fat grams and a 56 percent calorie reduction compared with its previous offerings.


“According to reports from the Centers for Disease Control, Americans frequently choose convenience over nutrition. This has created a greater likelihood of our children becoming overweight or obese. The reality is that we live in an on-the-go world where parents have limited healthy meal options for their kids on the way to and from recreational activities, school or other events,” said Woody Faulk, Chick-fil-A's vice president of brand strategy and design, who oversees Chick-fil-A's menu. “Our new Kid's Meal reflects our commitment to helping parents strike a balance between nutrition, convenience and price. We want parents to know that they do have a choice at Chick-fil-A.”


Chick-fil-A Introduces New Kid's Meals / Page Two

Following is more information on Chick-fil-A's new Kid's Meal offerings:

  1. Introduction of Grilled Nuggets: These gluten-free Grilled Nuggets are made from a boneless, skinless breast of chicken tumbled in a salt and pepper spice blend and then grilled to perfection. The four count is only 80 calories and 1 gram of fat, while the six count contains 110 calories and 1.5 grams of fat.
  2. Addition of Buddy Fruits® Pure Blended Fruit To Go: Apple Cinnamon: Each squeezable fruit pouch is gluten free, all natural and contains 100 percent pure fruit. It is 60 calories, 0 grams of fat and equals one serving of fruit.
  3. Improved beverage options: Kid's Meal beverage offerings will be changed to only feature one percent milk, 100 percent apple juice, Chick-fil-A's freshly squeezed lemonade (30 percent DV vitamin C), and water as drink options.

According to Chick-fil-A's full-time dietitian Jodie Worrell, these new menu additions come as part of Chick-fil-A's broader initiative to offer healthier menu options to customers. Initiative highlights include the addition of the Fruit Cup in 2004 and moving to a complete menu (including all condiments) with zero trans fats in 2008. Chick-fil-A also is actively working to reduce sodium across its menu, including a 40 percent sodium reduction in its Chargrilled Chicken filet, 25 percent less sodium in breads and removing 10 percent of sodium in dressings and sauces.


“While we are excited about the moves we have made on the Kid's Meal menu, we also are extremely proud of the progress we have made with our overall menu,” Worrell added. “Removing trans fats, adding more nutritious salads and reducing sodium are examples of some of the steps we have taken in recent years to further our commitment to customers of offering a well-balanced menu of choices. Our work is not complete though. We are constantly looking for a better way to offer our customers healthier choices.”


Kid's Meal Commitment Extends Beyond the Food
Chick-fil-A's commitment to families extends beyond offing more nutritious menu options. The chain also uses its “Growing Kid's Inside and Out®” Kid's Meal program as an opportunity to nourish young minds through the premiums included as part of the meal. Rather than offering a toy promoting the latest movie or television series, Chick-fil-A complements its quality children's menu offerings with meaningful and fun tools that encourage interaction between children and their families. Examples include Little Gold Books, VeggieTales CDs, Discovery Kid's activities and books adapted from the Martha Speaks PBS series.


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Chick-fil-A Warms Menu with Limited-Time Chicken Tortilla Soup

Dec. 19, 2011 Chick-fil-A Warms Menu with Limited-Time Chicken Tortilla Soup

Chick-fil-A® is adding its own twist to a Southwestern soup classic this winter


Chick-fil-A Warms Menu with Limited-Time Chicken Tortilla Soup
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ATLANTA (Oct. 31, 2011) - Chick-fil-A is adding its own twist to a Southwestern soup classic this winter as the restaurant chain continues to expand its menu offerings. Beginning Jan. 2, 2012, Chick-fil-A will offer a new Chicken Tortilla Soup nationally through Mar. 31. The new soup complements the chain's long-standing Hearty Breast of Chicken Soup, which is available year round.

Chick-fil-A's Chicken Tortilla Soup is made with shredded boneless breast of chicken, navy, northern and black beans in a white creamy base with a blend of vegetables and a variety of spices. Topped with seasoned corn tortilla strips, the soup is a warm, hearty option for a lunch or dinner meal during the winter months. The soup also furthers the chain's continued foray into spicier menu items, including the addition of its Spicy Chicken Sandwich and Spicy Chicken Biscuit within the last 18 months.

"While we do not have any immediate plans to regularly offer limited-time products, we have enjoyed great results with seasonal flavors added to our milkshake line over the last few years. We believe we have the same potential for our soup menu, " said Woody Faulk, Chick-fil-A's vice president of brand development. “Our new Chicken Tortilla Soup has been a regular menu offering at our Chick-fil-A Dwarf House and Truett's Grill restaurant concepts in the Atlanta area for more than a year and has developed a loyal following. We anticipate our latest offering will satisfy our growing base of customers and will also help attract new customers as well".

The Chicken Tortilla Soup will be available in medium and large servings for $2.69 and $4.99, respectively.


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Calendar, Milkshake for Holiday

Nov. 01, 2011 Calendar, Milkshake for Holiday

Chick-fil-A Rolls Out New Cow Calendar, Seasonal Milkshake for the Holidays


Calendar, Milkshake for Holiday
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ATLANTA (Oct. 31, 2011) - This holiday season, the Chick-fil-A® "Eat Mor Chikin®" Cows are honoring the historic contributions of the cows that came before them to influence world history in the chain's new 2012 Cow Calendar. The holiday cheer from Chick-fil-A doesn't end with the release of the annual Cow Calendar. The Atlanta-based restaurant chain is also bringing the Peppermint Chocolate Chip Milkshake back to menus as a limited-time flavor.

The 15th edition of the cow-themed calendars, entitled "Trail Grazers: Blazing New Paths That All Lead to Chicken," pays tribute to some of world history's bravest human explorers. Twelve courageous bovines that ventured into new frontiers by air, land and sea are featured in the calendar, proving that cows can do more than make a good meal. Among the famous trail grazers featured are "Amealia Airhoof," the "first heifer in flight who took to the skies to spread the message of chicken" and "Corralin' Shepard," the bovine who ventured into space to "make one giant leap for cow kind aboard Apoultry 14."

Beginning today, the calendars can be purchased at any participating mall or stand-alone Chick-fil-A restaurant for $6 (plus tax) through early January (or until supplies last). Calendars may also be purchased online through the chain's website, www.chick-fil-a.com.

Back by popular demand, Chick-fil-A's Peppermint Chocolate Chip Milkshake also returned to Chick-fil-A menu boards this week for the third straight year. As with the chain's year-round milkshake flavors, the Peppermint Chocolate Chip Milkshake is hand-spun with Chick-fil-A's popular "home-style" Icedream® and topped with light whipped cream and a maraschino cherry. The seasonal flavor will be available through early January and is offered in 14 oz. or 20 oz. cups priced regionally from $2.55 - $3.19 and $2.95 - $3.69, respectively.


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Chick-fil-A Cows Campaign for Breakfast, Host Nationwide Giveaway the Week of Labor Day

Aug. 29, 2011 Chick-fil-A Cows Campaign for Breakfast, Host Nationwide Giveaway the Week of Labor Day

Restaurant chain offers free breakfast entrées Sept. 6 - 10 via online reservation system


Chick-fil-A Cows Campaign for Breakfast, Host Nationwide Giveaway the Week of Labor Day
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ATLANTA (Aug. 29, 2011) - The Chick-fil-A "Eat Mor Chikin®" Cows are asking customers to vote "Chikin 4 Brekfust." To help the Cows along the campaign trail, Chick-fil-A® is treating customers to breakfast the week of Labor Day at its restaurants nationwide. Beginning today, Chick-fil-A patrons can visit www.chick-fil-aforbreakfast.com to reserve the free Chick-fil-A® breakfast entrée of their choice. Reservations may be redeemed Sept. 6 - 10 during breakfast hours (6:30 to 10:30 a.m.) at the selected restaurant by presenting a printed copy of the personal invitation received upon making a reservation on the website. The offer is limited to one free breakfast entrée per customer, per restaurant during the five-day period. Offers and availability may vary at participating locations.

Customers will have up to nine breakfast entrées to choose from, including the Chick-fil-A® Chicken Biscuit, Spicy Chicken Biscuit, Sausage Biscuit, Chick-fil-A Chick-n-Minis™ (three-count), Chicken, Egg & Cheese Bagel, Bacon, Egg & Cheese Biscuit, Chicken Breakfast Burrito, Sausage Breakfast Burrito and the new Multigrain Oatmeal. Entrée choices may vary by restaurant.

While the free breakfast giveaway will showcase Chick-fil-A's diverse menu options, the promotion also gives the chain an opportunity to highlight its latest breakfast menu addition, Multigrain Oatmeal. Introduced nationally in July as an option for its health-minded customers, Chick-fil-A's Multigrain Oatmeal is slow cooked in kettles to retain the nutritional value naturally found in oats. The mixture is a combination of steel-cut oats, rolled oats, flax, buckwheat flour and whole wheat flour. Customers can choose one of three toppings, including cinnamon brown sugar, roasted mixed nuts (almonds, pecans and walnuts) or a dried fruit blend (cranberries, blueberries, golden raisins and cherries).


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Chick-fil-A Adds Multigrain Oatmeal to Breakfast Menu

Jul. 25, 2011 Chick-fil-A Adds Multigrain Oatmeal to Breakfast Menu

Chain continues to add healthier options for the nutrition-minded


Chick-fil-A Adds Multigrain Oatmeal to Breakfast Menu
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ATLANTA - July 25, 2011 - Recognizing the importance of a balanced breakfast, Chick-fil-A® is offering Multigrain Oatmeal as a new breakfast menu option for its health-conscious customers at its restaurants nationwide beginning today.

Starting at $2.49, Chick-fil-A's wholesome oatmeal is served as a entrée in an 8 oz. bowl or can be purchased as part of a Chick-fil-A® Breakfast Meal, which includes a small coffee and medium fruit cup, starting at $5.65.

Choosing a different approach than most chains, who offer "instant oatmeal" that is prepared by adding hot water to the oatmeal, Chick-fil-A's Multigrain Oatmeal is slow cooked in kettles to retain the nutritional value naturally found in oats. The mixture is a combination of steel-cut oats, rolled oats, flax, buckwheat flour and whole wheat flour. Customers can choose one of three toppings, including cinnamon brown sugar, roasted mixed nuts (almonds, pecans and walnuts) or a dried fruit blend (cranberries, blueberries, golden raisins and cherries). A serving of oatmeal contains 120 calories and 2.5 grams of fat without toppings and up to 290 calories and 11 grams of fat with the addition of toppings, all with no trans fat.

Woody Faulk, Chick-fil-A's vice president of brand strategy and design, who oversees the chain's menu strategy, says the Multigrain Oatmeal is a direct result of feedback Chick-fil-A has received from nutrition-minded customers.

"Our customers have made it clear that they would like to have healthier alternatives for breakfast. Over the past few years we have tried to respond to those requests by diversifying our menu with healthier options, such as the Yogurt Parfait we introduced last year, and our fruit cup and multigrain bagel we added a few years ago," Faulk said. "Our menu is all about choices - we offer our signature Chick-fil-A® Chicken Biscuit for the more hearty appetite to the Cinnamon Cluster for those craving something sweet in the morning to the health-minded customer who now has an additional choice of our slow-cooked oatmeal."

Chick-fil-A's full breakfast menu first appeared in 1986 with the construction of its stand-alone restaurants. Over the past five years, the chain has steadily focused on building the breakfast day-part by diversifying its morning menu with a variety of entrée options, including breakfast burritos, bagel sandwiches, spicy chicken biscuits, fruit cups and yogurt parfaits.

About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is the nation's second-largest quick-service chicken restaurant chain (based on sales), with more than 1,560 restaurants in 39 states. In 2010, Chick-fil-A produced record sales of $3.58 billion - an 11.37 percent overall increase and a 5.92 percent same-store sales gain that helped extend the chain's streak of consecutive sales gains over its entire history of 43 years.


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Seventh Annual Cow Appreciation Day Coming to Chick-fil-A

Jul. 01, 2011 Seventh Annual Cow Appreciation Day Coming to Chick-fil-A

Chick-fil-A Offers FREE Meals to Cow-Dressed Customers on July 8


Seventh Annual Cow Appreciation Day Coming to Chick-fil-A
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ATLANTA - July 1, 2011 - Holy Cow! It's time to break out your cow-spotted apparel and leave your wallet out to pasture. On Friday, July 8, Chick-fil-A® restaurants nationwide will celebrate the annual Cow Appreciation Day event by offering a free meal to any customer who visits one of the chain's mall or stand-alone restaurants fully dressed as a cow.

This year, customers who aren't too chicken to dress completely as a cow will again be rewarded with a free Chick-fil-A Meal (breakfast, lunch or dinner), which includes an entrée of choice, a side item and a medium Dr Pepper® (or other beverage). For those too chicken to wear full cow costumes, Chick-fil-A will award a complimentary entrée to customers partially dressed in cow attire, such as a cow-spotted scarf, purse, tie, hat or other accessory.

Chick-fil-A recently launched a special website dedicated to the occasion www.CowAppreciationDay.com. In addition to providing further details about the event, the site offers cow costume ideas, downloadable cow spots, masks and other bovine-themed accessories for customers to use in creating their costumes. Chick-fil-A is also organizing a photo contest that will be co-hosted on the Cow Appreciation Day site and the chain's Facebook page. Chick-fil-A will offer a number of categories where the best cow-dressed customers will have the chance to win various prizes. Customers can upload photos for the contest from July 8 - 31.

Now in its seventh year, Chick-fil-A's Cow Appreciation Day continues to build momentum. Last year's event - and the resulting turnout - confirmed that Chick-fil-A has a strong following of customers willing to go to great lengths to show their appreciation for their cows. More than 450,000 cow-clad customers stampeded Chick-fil-A restaurants across the country. Costumes ranged from simple cow-spotted T-shirts to full cow suits complete with furry ears, cow bells and homemade sandwich boards with personalized renditions of the " Eat Mor Chikin®" Cows' quirky messages.

"Cow Appreciation Day is a great barometer of how passionate our customers are for our brand," said Steve Robinson, Chick-fil-A's senior vice president of marketing. "If you're willing to dress up like a cow for a free meal, you're obviously a loyal and even ‘raving' Chick-fil-A fan. While the event is a natural tie with our cow-themed marketing campaign, Cow Appreciation Day is intended to be a fun day to reward some of our most loyal customers with free food."

For the past 16 years, the renegade "Eat Mor Chikin" Cows have entertained consumers with their desperate, self-preserving antics in an effort to convert beef eaters into chicken fans. The Chick-fil-A Cows and the "Eat Mor Chikin" campaign have enjoyed such widespread public success that the chain has evolved both into a fully integrated marketing program. In addition to clever roadside billboards, the "Eat Mor Chikin" Cows are the focal point of Chick-fil-A's in-store point-of-purchase materials, promotions, radio and TV advertising, billboards, and clothing and merchandise sales.

In 2010, Chick-fil-A was recognized as one of the top "Marketers of the Year" by Advertising Age, and as one of J.D. Power and Associates' "Top Restaurant Brands in Customer Satisfaction." In 2007, the Cows were selected as America's most popular advertising icons in a public vote sponsored by Advertising Week, and became the newest members of New York's Madison Avenue Advertising Walk of Fame. A permanent banner to recognize this achievement was unveiled on Madison Avenue in 2008.

Appreciation for Cows Fueling Sales Volume


Thanks in part to the successful "Eat Mor Chikin" Cow campaign, Chick-fil-A continues to experience record setting growth. The Atlanta-based chain finished strong in 2010, reporting system-wide sales of more than $3.5 billion, an 11.37 percent increase over the chain's 2009 overall sales performance and a same-store sales increase of 5.92 percent. The company's record sales performance in 2010 continues a trend of year-over-year growth the chain has sustained since its inception in 1967.

Chick-fil-A will add 90 new locations to its restaurant portfolio in 2011, including 71 stand-alone locations, four mall/in-line restaurants and 15 licensed outlets.


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Jun. 29, 2011 In New Book, Chick-fil-A Founder Asks: "Wealth, Is It Worth It?"

S. Truett Cathy Examines Whether Money Builds Up or Tears Down


ATLANTA - June 22, 2011 - Truett Cathy, founder of the Atlanta-based Chick-fil-A® restaurant chain, has experienced both "poverty and plenty" in his lifetime. In his new book Wealth: Is It Worth It? (Looking Glass Books, July 2011), Cathy explores the opportunities and responsibilities that accompany financial success, and recounts the lessons he learned while growing up in a financially poor family.

"My message is caution," Cathy says. "Wealth has the power to build or to destroy. When we use wealth to help people who are in need, we experience tremendous joy. But I've seen many people and families damaged by the wealth they have gained because they became complacent or jealous." In his book, available nationwide in major bookstores and through online retailers in early July 2011, Cathy explains his belief that wealth is "worth it" only if it is earned honestly, spent wisely, saved responsibly and given generously.

Cathy, age 90, acquired his business philosophy early in life. He entered the business world when he was 8 years old during the Great Depression. Forty-six years before he would open the first Chick-fil-A restaurant, he showed his entrepreneurial skills by setting up a Coca-Cola® stand in his front yard, and he delivered the local newspaper throughout his public housing neighborhood in Atlanta. These experiences helped Cathy develop the "people first" business philosophy that distinguishes the Chick-fil-A brand today. He and his wife, Jeannette, worked 21 years behind the counter of their mom-and-pop restaurant, where the Original Chick-fil-A® Sandwich was developed, before they opened the first Chick-fil-A restaurant in 1967 in an Atlanta shopping mall. Today, the chain of more than 1,550 restaurants generates annual sales approaching $4 billion.

Cathy says he wrote the book as a personal message to current and future generations, as well as to his "Chick-fil-A family," as it is his hope the company will remain a successful family-owned and operated business through multiple generations.

"If you want to have a healthy respect for wealth," says Dave Ramsey, radio show host and author of The Total Money Makeover, "go find a wealthy person who's doing it right. I can't think of anyone better suited for this task than my friend Truett Cathy."

Ken Blanchard, co-author of the One-Minute Manager adds, "Truett's book asks an important question: Is money worth the trouble it takes to attain it? Is it worth the trouble it can bring if you happen upon it through good fortune? His answer is profound and just what you'd expect from a man famous for his generosity. Wealth is worth it only if you give it away."


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Feb. 24, 2011 Innovative dual-function ketchup packet now nationally available at Chick-fil-A; Free Waffle Fries being offered on "FryDay," March 4th to celebrate

ARE YOU A DIPPER OR A SQUEEZER? HEINZ® DIP & SQUEEZE® KETCHUP AND CHICK-FIL-A® INVITE YOU TO GET FREE WAFFLE FRIES AND FIND OUT


PITTSBURGH - FEBRUARY 28, 2011 - Today, the way Americans eat on-the-go will change forever as Heinz announces the national availability of Heinz® Dip & Squeeze® Ketchup, the new packaging innovation that allows for both dipping and squeezing and holds three times as much Heinz® Ketchup as the traditional packet.1 After 42 years of messing with ketchup packets, people can now eat America's Favorite Ketchup® with ease.


To celebrate the availability of the new package, Friday March 4th will be declared FREE FryDay at Chick-fil-A® restaurants. Between 2 and 4 pm local time, ketchup lovers who ask for Heinz Dip & Squeeze Ketchup at all Chick-fil-A restaurants will receive a FREE medium order of Chick-fil-A Waffle Potato Fries®, limit one per customer. Chick-fil-A is the first restaurant partner to carry Dip & Squeeze Ketchup nationwide.


The Wait Is Over
Heinz Ketchup fans have been eagerly awaiting their chance to try Dip & Squeeze Ketchup since it was unveiled in 2010. Since then, the Heinz Ketchup Road Trip™ , a mobile tour featuring Heinz Dip & Squeeze Ketchup with a side of free fries traveled more than 5,500 miles to give ketchup lovers a chance to try the new package and share their feedback.


"The response from consumers who have had the chance to experience the new Dip & Squeeze Ketchup package has been overwhelmingly positive," said John Bennett, Vice President of Marketing at Heinz. "People have been telling us that they love the convenience and functionality of the new package and we are thrilled that it is now available to people nationwide."

To Dip or to Squeeze? That is the question. During the Heinz Ketchup Road Trip, more than 1,000 people were surveyed about their ketchup eating habits. The findings? Sixty-three percent of people said they were "dippers," while 37 percent considered themselves "squeezers." If you're a double dipper, you're not alone! A majority of ketchup lovers weren't embarrassed to admit to ‘double dipping' when sharing Heinz Ketchup.


Join the Fun
Now that Dip & Squeeze Ketchup is available nationwide, ketchup enthusiasts everywhere are encouraged to join in the fun on FryDay and beyond.


Facebook - Post FryDay photos of dipping and squeezing in action on the Heinz Ketchup and Chick-fil-A pages: www.facebook.com/HeinzKetchup and www.facebook.com/ChickfilA.


Twitter - Twitter users can follow @DipAndSqueeze and @ChickfilA and use the hashtag #FreeFryDay to answer trivia questions for a chance to win Heinz and Chick-fil-A prizes!


Mobile Game - The fun doesn't stop after mealtime. With the new Dip & Squeeze Ketchup Craze Mobile Game now available for free on iTunes, dipping and squeezing skills can be tested in ten different games - from dipping nuggets to squeezing ketchup onto a burger.


Locator Application - To find the closest Chick-fil-A restaurant serving Heinz Dip & Squeeze Ketchup, check out the Dip & Squeeze Ketchup Locator at www.HeinzKetchup.com/Dip-and-Squeeze/Locator.


YouTube Channel - For more ketchup-themed entertainment including "Great Moments in Ketchup" and other fun videos, visit the Heinz Dip & Squeeze Ketchup YouTube channel - YouTube.com/HeinzDipAndSqueeze.


Heinz Dip & Squeeze Ketchup is now available at Chick-fil-A restaurants nationwide and will be rolling out in select quick-service restaurants in the coming months.


For more information on Heinz Ketchup, please visit www.heinzketchup.com or check out our Facebook page at www.facebook.com/HeinzKetchup or @DipAndSqueeze on Twitter.


For more information on Chick-fil-A, visit www.Chick-fil-A.com or www.facebook.com/ChickfilA


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Chick-fil-A Adds New Banana Pudding Milkshake for Spring

Feb. 24, 2011 Chick-fil-A Adds New Banana Pudding Milkshake for Spring

Customers encouraged to share family banana pudding recipes and stories on Chick-fil-A's Facebook Page


Chick-fil-A Adds New Banana Pudding Milkshake for Spring
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ATLANTA (Feb. 24, 2011) - For many Americans, a banana pudding recipe isn't just a recipe. It's an institution. A good serving of banana pudding provides the perfect comfort-food remedy to a long day at work, and avid banana pudding enthusiasts claim that the delectable dessert is even known to cure a headache. Starting Monday, Feb. 28, customers can satiate their cravings for the Southern classic with the new Banana Pudding Milkshake available in Chick-fil-A® restaurants nationwide through June 4.


With a taste sure to evoke memories of your grandmother's best recipe, the new Banana Pudding Milkshake will be offered in 14 oz. or 20 oz. cups and priced at $2.49 and $2.89, respectively (at most locations). The milkshake is made with fresh bananas, real Nilla® wafers, a splash of vanilla, and is hand-spun with Chick-fil-A's popular "home-style" Icedream® and topped with light whipped cream and a maraschino cherry.


To celebrate the new milkshake recipe, Chick-fil-A is inviting customers to submit their favorite heirloom or family banana pudding recipes and the story behind them on the chain's Facebook page: www.facebook.com/ChickfilA.


"As we continue to offer limited time flavor milkshakes, we ask customers what flavors they would like served at Chick-fil-A. Again and again, customers said 'banana something.' We wanted to offer something unique, yet connected to our Southern roots, instead of the typical banana milkshake option. In the South, banana pudding reigns supreme as one of the favorite traditional desserts, most commonly associated with family. Our new Banana Pudding Milkshake is like drinking your grandmother's recipe through a straw," said Woody Faulk, Chick-fil-A's vice president of brand development. "Our customers continue to tell us how much they enjoy our hand-spun milkshakes, so we want to continue to satisfy their tastes while also surprising them with occasional limited-time new flavors!"


The Chick-fil-A hand-spun milkshakes have proved to be one of the most popular products on the menu. As a result, the chain adds a variety of limited-time flavors to its milkshake menu annually.


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Feb. 21, 2011 Chick-fil-A Continues Sales Growth Momentum in 2010

Chain Surpasses $3.5 billion in Annual Sales, Opens 90 New Restaurants in 2011


ATLANTA (Feb. 21, 2011) - In a year of major new product introductions, geographic expansion and new store openings, Chick-fil-A® announces yet another year of consecutive sales growth. The Atlanta-based chain finished strong in 2010, reporting system-wide sales of $3,582,473,798, an 11.37 percent increase over the chain's 2009 overall sales performance and a same-store sales increase of 5.92 percent. The company's record sales performance in 2010 continues a trend of year-over-year growth the chain has sustained since its inception in 1967.

"We have been very blessed with our sales performance, which is a testament to our family of franchise Operators who remain committed to the business and dedicated to attracting the very best restaurant team members," said Chick-fil-A President and Chief Operating Officer Dan T. Cathy. "Their dedication to go above and beyond our customers' expectations with warm, friendly service and gracious hospitality is key to sustaining our momentum. It's said, ‘build a strong brand and sales will follow,' and we believe the Chick-fil-A brand will continue to thrive as long as we continue to focus on providing exceptional customer service and high-quality products."

Chick-fil-A's sales performance complemented a number of other business achievements in 2010:

  • Introduced two new products to the menu: the Spicy Chicken Sandwich®, the chain's first new sandwich to hit menu boards since the Chargrilled Chicken Sandwich was introduced in 1989. Chick-fil-A sold more than 10 million Spicy sandwiches in less than two months after becoming available on the menu in June.
  • Continued its deliberate restaurant expansion strategy:
    • Opened 80 new restaurants, including 66 stand-alone restaurants, two mall/in-line locations and 12 licensed outlets (e.g. college campuses, hospitals, airports, businesses and industrial sites), a year-over-year increase of 5 percent.
    • Celebrated the opening of the chain's 1,500th store location in downtown Los Angeles, adjacent to the University of Southern California.
    • Entered the Chicagoland area for the first time, opening three restaurants in Aurora, Orland Park and Wheaton.
    • Dedicated reinvestment resources to renovate 164 of its existing restaurants.
  • Provided nearly 4,500 new job opportunities through restaurant growth.
  • Recognized with a number of prominent industry awards, including:
    • 2010 Zagat Fast Food Survey's "Best Value" and "Best Milkshakes"
    • 2010 J.D. Power and Associates Restaurant Satisfaction Study "Top Restaurant Brands in Customer Satisfaction"
    • 2010 Advertising Age "Marketer of the Year" Runner-Up
  • Awarded more than $1.5 million in scholarships to Chick-fil-A restaurant team members.
  • Chick-fil-A awarded 54 franchise Operators new cars as part of the chain's Symbol of Success sales incentive program. Through the program, franchisees are awarded a new Ford vehicle of their choice for meeting individual annual sales goals.

What to Expect in 2011

From expanding the breakfast menu to continued growth into new markets, Chick-fil-A has a number of initiatives planned to help sustain its sales momentum in 2011. Following are highlights of key initiatives Chick-fil-A believes will help continue to grow the business in 2011:

  • New Product Introductions: In January, the chain introduced a new Spicy Chicken Biscuit®, featuring a hand-breaded boneless breast of chicken seasoned with a fiery blend of peppers and spices, pressure-cooked in 100 percent refined peanut oil and served on a made-from-scratch buttermilk biscuit. In March, Chick-fil-A will introduce a new Banana Pudding Milkshake® as a limited-time flavor.
  • Restaurant Growth/New Market Expansion: Chick-fil-A will add 90 new locations to its restaurant portfolio, including 71 stand-alone locations, four mall/in-line restaurants and 15 licensed outlets.
  • Restaurant Reinvestments: In addition to opening new restaurants, Chick-fil-A will dedicate reinvestment resources to renovate more than 200 of its existing locations in an effort to enhance the guest experience and introduce new efficiencies that will help attract and accommodate greater sales volumes.
  • Scholarship Donations: In 2011, Chick-fil-A will award $1.6 million in scholarships to its restaurant employees.
  • Celebrating the Great Legacy of S. Truett Cathy: In March, Chick-fil-A will host a tribute in honor of the 90th birthday and life of Chick-fil-A founder S. Truett Cathy.

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Adds Spicy Biscuit to Breakfast

Dec. 20, 2010 Adds Spicy Biscuit to Breakfast

Chick-fil-A Adds New Biscuit to Spice Up Breakfast Routine, Help Continue Positive Sales Performance Chain Offers FREE Spicy Chicken Biscuits Nationally Jan. 3 - 8


Adds Spicy Biscuit to Breakfast
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ATLANTA (Dec. 20, 2010) - Chick-fil-A® is offering customers a new alternative to break-up their breakfast routine in 2011. On Jan. 10, the Atlanta-based restaurant chain will introduce a new Spicy Chicken Biscuit to its breakfast menu to complement the Spicy Chicken Sandwich Chick-fil-A added to its lunch and dinner menus in June.

To celebrate, Chick-fil-A is giving customers a chance to taste the new biscuit for free before it is officially added to the menu. Beginning Dec. 27, customers can visit www.getspicychicken.com to reserve a free Chick-fil-A® Spicy Chicken Biscuit at participating Chick-fil-A restaurants. Reservations may be redeemed the week of Jan. 3 - 8 during breakfast hours (6:30 to 10:30 a.m.) at the selected restaurant by presenting a printed confirmation from the reservation web site. Reservations may be redeemed in both the restaurant and drive-thru.

The Spicy Chicken Biscuit features the chain's signature hand-breaded boneless breast of chicken seasoned with a fiery blend of peppers and spices, pressure-cooked in 100 percent refined peanut oil and served on a made-from-scratch buttermilk biscuit. The biscuit starts at $2.25 as an entrée and is also offered as part of a Chick-fil-A® Breakfast Meal, which includes a beverage and an order of Hash Browns or other side item, starting at $4.09.

"Customers began asking for a spicy version of our hero breakfast offering, the Chick-fil-A® Chicken Biscuit, as soon as our Spicy Chicken Sandwich hit menu boards in June, and the demand for spicy products in general continues to grow," said Woody Faulk, Chick-fil-A's vice president of brand strategy and design, who is responsible for the chain's menu. "The Spicy Biscuit will give our customers the option to start their day with something truly different, and certainly a whole lot 'hotter,' as we continue to expand and vary our breakfast menu. The Spicy Biscuit will give customers another reason to visit Chick-fil-A for breakfast - a day-part that continues to grow."

Faulk added that Chick-fil-A's new Spicy Chicken Biscuit also gives customers another option to break up the habitual breakfast routine. According to marketing research firm NPD Group, 48 percent of people say their breakfast choices are driven by routine, with "most consumers looking at breakfast as part of a ritual for getting started in the morning. It's the only meal when eating the same food every day is not only common but acceptable."

"Breakfast is an extremely routine-oriented day-part," Faulk added. "People typically travel to and from work the same way each day and they also tend to have a list of stops they frequent during the work week. Even more importantly, people are time-starved in the morning, so when they make a stop, they expect prompt, accurate and courteous service. Chick-fil-A continues to meet these needs with new offerings that appeal to a broader range of customers who may eventually make Chick-fil-A's breakfast a part of their morning routine."

NPD Group also found breakfast sales accounted for 60 percent of growth in foodservice traffic over the past five years. Their foodservice market research also shows that for the year ending March 2010, there were over 12 billion morning meals served at U.S. restaurants, and 80 percent of restaurant morning meals were purchased from quick-service restaurants. Over the past five years, morning meal traffic increased an average of two percent per year, comparatively, while lunch visits were flat, and supper traffic declined by two percent per year on average. Chick-fil-A's entry into the breakfast market came in 1986 when the then mall-based chain expanded outside of shopping centers and began building stand-alone restaurants that opened for breakfast. The chain has steadily focused on building the breakfast day-part over the past five years and has diversified its morning menu with breakfast burritos, bagel sandwiches, fruit cups and yogurt parfaits. Its signature breakfast item continues to be the Original Chick-fil-A® Chicken Biscuit.

"This has been an exceptional year for Chick-fil-A," said Chick-fil-A's Senior Vice President of Marketing Steve Robinson. "In June, we made our largest new product introduction ever with our Spicy Chicken Sandwich. Just six short months later, we are fortunate to be in a position where our business is healthy enough to add another new entrée item to our breakfast menu with the Spicy Chicken Biscuit."

Robinson noted that these menu additions coincided with strong restaurant growth as well. While many quick-service chains have slowed restaurant expansion plans, Chick-fil-A has remained committed to its deliberate growth pattern of adding some 75 to 80 restaurants annually. The chain will end the year with the addition of 81 new eateries across the country, including its first three Chicagoland locations, for a 2010 growth rate of more than five percent.

Menu enhancements coupled with stable restaurant expansion have helped fuel Chick-fil-A's sales in a sluggish economy. As a result, the chain anticipates exceeding last year's overall and same-store performance to maintain its streak of consecutive sales gains over its 43 years of existence (since 1967).


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Sep. 18, 2010 2010 Chick-fil-A Kickoff

Auburn to face Clemson in 2012 Chick-fil-A Kickoff Game


Second game set for opening weekend to be paired with Tennessee vs. NC State
AUBURN, Ala. (Sept. 18, 2010) - A battle of two Tigers was set today when Chick-fil-A Bowl officials announced an Auburn vs. Clemson match-up in the Chick-fil-A Kickoff Game to start the 2012 season. The announcement was made in Auburn, Ala. prior to tonight's regular-season game between the two teams.

The Auburn-Clemson Chick-fil-A Kickoff Game will be paired with the previously scheduled match-up between Tennessee and NC State also set for 2012, creating a season-opening doubleheader in the Chick-fil-A Kickoff Game. Specific dates and times for the two games have not yet been determined.

The game is expected to air nationally in prime time on ESPN or ABC. This will mark the first time the Chick-fil-A Kickoff Game plans to host two season-opening, neutral-site games in the same year.

"We just added a lot more thunder to The Daytona 500 of College Football," said Gary Stokan, Chick-fil-A Bowl president and CEO. "Hosting a two-game weekend of college football on a national stage will create a kickoff experience that's never been seen before."

Tickets will be split evenly between Auburn and Clemson. The game and its surrounding events will be managed by the Chick-fil-A Bowl in partnership with ESPN.

Auburn leads the all-time series between the two teams 33-11-2, but the pair of Tigers has met only twice since 1971 - excluding today - with both meetings coming in the Chick-fil-A Bowl.

"We are very excited to be kicking off the 2012 season against Clemson in the Chick-fil-A Kickoff Game," said Auburn Head Coach Gene Chizik. "It is an honor to be playing in it and a chance for us, once again, to show Auburn to the nation. Atlanta is a very short drive for many of our fans, and we look forward to having many Auburn Tigers in attendance."

    "This is a great opportunity for Auburn to play a high-profile game in an outstanding venue at the Georgia Dome," Director of Athletics Jay Jacobs said. "Atlanta is home to thousands of Auburn alumni, and it's an easy drive for the Auburn family. The Chick-fil-A Kickoff Game is a first-class event, and we are excited about our student-athletes getting the chance to play Clemson. Of course, our goal is to get to Atlanta at the end of the season, and having the chance to open there will be an advantage for our football team. Scheduling this game in 2012 allowed us to keep our commitments in terms of existing contracts while also meeting our goal of scheduling a high-quality BCS non-conference opponent in addition to our schedule of eight Southeastern Conference games. This is a win-win for Auburn and for the Chick-fil-A Kickoff Game."

"This is a great game for both conferences and is a game both our fan bases will be very excited about all summer," said Clemson Head Coach Dabo Swinney. "Playing such a strong opponent in the opener will bring a sense of urgency to our preseason practices. There won't be much room for error.  We are honored to be a part of this game."

"Playing Auburn in this game that kicks off the college season in Atlanta is a great showcase for our program and our university," said Dr. Terry Don Phillips, Clemson athletic director. "We're pleased that we will have this opportunity once again. It is rapidly becoming one of the great college football events of each season."

Billed as the "Daytona 500 of College Football," the Chick-fil-A Kickoff Game matches top-tier programs in a BCS-style game to open every season.

The 2010 Chick-fil-A Kickoff Game featured two top-20 teams, LSU and North Carolina, on Sept. 4. LSU held off UNC to win 30-24 in a game that came down to the final play. The game aired nationally on ABC and earned the highest ratings of opening weekend.

Alabama's victories in the Chick-fil-A Kickoff Game over Clemson in 2008 and Virginia Tech in 2009 helped the Crimson Tide soar to No. 1 in the national polls, win a national championship and helped earn Mark Ingram the Heisman Trophy.


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May. 24, 2010 Spicy Chicken Sandwich

Chick-fil-A Heats up Menu with New Spicy Chicken Sandwich


Chain offers FREE sandwiches week of May 31 via online reservation system

ATLANTA (May 24, 2010) - Chick-fil-A® is "fired up" over its newest product offering. Beginning June 7, Chick-fil-A restaurants nationwide will offer a new Spicy Chicken Sandwich, the chain's first new sandwich to hit menu boards since its Chargrilled Chicken Sandwich was introduced in 1989.

Building on the heritage of the chain's namesake sandwich, the new Chick-fil-A® Spicy Chicken Sandwich is hand-breaded, seasoned with a fiery blend of several peppers, pressure-cooked in 100 percent refined peanut oil and served on a toasted buttered bun with dill pickle chips. The Spicy Chicken Sandwich starts at $2.99 and is also offered in a "deluxe" version that includes lettuce, tomato and Pepper Jack cheese for $3.59.

"Our Spicy Chicken Sandwich offers a unique, well-balanced and 'cravable' spicy flavor that is perfect for our growing customer constituency that enjoys spicy food. Most spicy chicken sandwiches available today just heat up your mouth and do not boast a distinctive flavor. We wanted to focus on providing customers with a memorable spicy taste experience that you could only enjoy from Chick-fil-A," said William F. "Woody" Faulk, Chick-fil-A's vice president of brand strategy and design, who is responsible for the chain's menu strategy. "As for the heat level, well, we offer a wide choice of beverages to cool things down! The sandwich will definitely wake up your taste buds - so much so that we're printing a lighthearted message on the packaging warning customers that the sandwich 'may start mouth fires'."

Faulk also noted that there are various ways for customers to temper or enhance the spicy flavor of the sandwich. "One of the delicate aspects of developing this recipe was finding the right spice level to suit the majority of our customers. While we believe we found the happy medium as far as the 'kick level' is concerned, there are ways to cool down or even heat up the sandwich. Adding ranch dressing or lettuce and tomato help lower the temperature, but we also offer Pepper Jack cheese or Buffalo sauce for those who can't get enough spicy flavor."

The Spicy Chicken Sandwich will officially be added to the Chick-fil-A menu on June 7, but the chain is giving customers nationwide a chance to taste the sandwich for free during a special Premiere Week event prior to the rollout. Beginning May 24, customers can visit www.getspicychicken.com to reserve a time to taste the sandwich at a local Chick-fil-A restaurant between May 31 and June 5. Each customer who registers and attends Premiere Week will receive a complimentary Spicy Chicken Sandwich. Offers are limited, and customers are encouraged to register early.

"We are especially excited about the reservation-based sampling of our new sandwich with our loyal customers," added Faulk. "We want to invite our customers to taste the flavor and quality of this spicy sandwich, but we don't want a cattle-call setting where we won't be able to extend 'second mile' service to our customers. This reservation system provides a more personalized way to introduce our exciting menu addition. It's like hosting a dinner party in your home - you know in advance who is coming."

Chick-fil-A's Spicy Chicken Sandwich has been in some form of test for years. The chain market-tested the sandwich in Jacksonville, Fla. and Baltimore, Md., and then expanded the test to include its restaurants in California last spring. Customers gave the sandwich a 4.4 out of 5 rating on overall taste, and the Spicy Chicken Sandwich continues to account for at least six percent of overall sales at the test restaurants more than a year later. This figure is similar to the percentage of sales garnered by Chick-fil-A Kid's Meals.

Considering the capital investment and marketing expenses required to introduce a totally new sandwich, the Spicy Chicken Sandwich rollout will be Chick-fil-A's largest product introduction in 20 years. The rollout requires a number of kitchen equipment additions, including the installation of new pressure cookers and ventilation systems at most restaurants in order to prevent the spicy recipe from crossing over to other menu items. Chick-fil-A is also launching one of its most aggressive marketing campaigns in chain history to support the sandwich rollout. In addition to the online, reservation-based Spicy Premiere Week sampling effort, Chick-fil-A is making rare television and radio ad buys in key markets across the country and using online marketing campaigns to promote the sandwich.


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