Pink and Purple Show Support for American Cancer Society
Life has been a bit colorful lately at the Chick-fil-A on Fowler Avenue in Tampa, Fla., Crowds of guests wearing pink showed up this past fall, and then again wearing purple in the spring – all to raise money for the American Cancer Society.
“It’s a great way to engage our guests,” says Restaurant Marketing Director Carmen Fisher, for the Drive-Thru Only Store. Team Members cheered, blew noise-makers and applauded as customers wearing the requested colors approached the drive-thru or walk-up windows.
In October, Breast Cancer Awareness Month, a percentage of purchases for any guest who wore pink was donated to the American Cancer Society. In March, a portion of any purple-wearing diner’s receipts were donated to the Society’s Temple Terrace Relay for Life. Nearby, Florida College in the city of Temple Terrace, hosted a relay team and sold purple bracelets to raise money for the cause, as well.
“It’s a remarkable experience,” she says. “It’s fun, and the cheering engages the people behind them. It also lets the community know we care.”
“This was our first year doing this,” Carmen says, “and we anticipate lots of growth in participation as we move forward.” Beyond any money raised, she says, it was an opportunity to connect with customers about a brutal disease that affects so many. “We had guests say my mom or my sister or someone we know is going through this right now, and our Team Members were able to say the same. It was an opportunity to talk with them about it.”
A Charitable Chick-fil-A
For the past 2 years, I have volunteered to work for a charity, called "Share Our Strength". It's a read more...