First Chick-fil-A in Idaho opens on ARAMARK's Boise State Campus
Thursday, November 4, 2010
The first Chick-fil-A restaurant in the state of Idaho recently opened on the Boise State campus at the S.U.B. It was a celebration of firsts! Not only was this the first Chick-fil-A restaurant in the state of Idaho, this was also the first Chick-fil-A campus location to open with such fanfare usually only seen in their traditional Chick-fil-A restaurants.
Keith Metcalfe, the Chick-fil-A Licensed Business Consultant based in Atlanta Ga., said “This was a huge opportunity for ARAMARK, Chick-fil-A and the University to do something truly special for the students at Boise State. We have such a great relationship with ARAMARK, and ARAMARK with the University, so we began talking early on about how we could make this opening special.” It was a true partnership effort between ARAMARK, Chick-fil-A and the University to make this a unique grand opening event.
ARAMARK General Manager Carol Scott, Boise State Student Union Director Jack Rahmann, Chick-fil-A Operator Consultant Ben Lavin and Keith worked together over the weeks leading up to the grand opening on a plan which is similar to how Chick-fil-A opens their traditional restaurants. This included the “First 100” event where the first 100 students to sign up and remain in line until the grand opening the next day received free Chick-fil-A meals for a whole year! According to Keith, “This was a really fun event for everyone involved. The University provided an area just outside of the student union where the first 100 students would camp out all night in hopes of being the first ones to have a Chick-fil-A experience at the grand opening the next morning. During the camp out adventure, we provided them with Chick-fil-A Chicken Nuggets, Iced Tea, snacks and dessert. Later in the evening when the temperature dropped, we moved everyone inside the Student Union for a night of music by a local D.J. and lots of fun games.” But that was not all; Chick-fil-A also sponsored two faculty and staff appreciation luncheons the day prior to the opening where the Boise faculty and staff were introduced to the Chick-fil-A brand, many for the first time. Additionally, ARAMARK and Chick-fil-A served meals to the Boise State football team, marching band, the ESPN television crew and a special guest family from the Make-A-Wish Foundation.
Grand Opening Day
The Chick-fil-A grand opening on Thursday was an event to remember. In attendance were Carol Scott and Michael Raver from ARAMARK, Kimberly Thomas and Jack Rahmann from Boise State University along with Chick-fil-A Corporate representatives Keith Metcalfe, Allen DuPont, Cheryl Dick, and a team of opening employees from Texas, Alabama, Utah, Georgia (19 in total) to assist with the Grand Opening events. Local TV and radio stations covered the event as well.
The “First 100” participants soon arrived in Chick-fil-A T-shirts and hats to a rousing crowd of students, faculty and locals from the Boise community, who were also waiting for the Chick-fil-A to open. After some initial comments from Mrs. Thomas, Mr. Rahmann, and the Chick-fil-A team, the gates were opened to the delight of the crowd. As is customarily done at traditional Chick-fil-A restaurant grand openings, representatives from the university, ARAMARK, Chick-fil-A Inc. and the first and last in line from the “First 100”all take a ceremonial “First Bite” from their Chick-fil-A sandwich, then the new restaurant was open for business!
Ben Lavin, a Chick-fil-A Restaurant Operator from Sacramento California serving as the Operator Consultant for ARAMARK at Boise State said that “This is one of the most fun opening events I have ever been associated with. The ARAMARK team here is fantastic. They are truly committed to providing these students with the highest quality of food and service on this campus.”
With Carol Scott's leadership coordinating the many tasks and challenges associated with this opening, ARAMARK, Chick-fil-A and the University put on an outstanding grand opening event.