Sep. 03, 2013
ATLANTA - With annual sales in excess of $4.6 billion generated by more than 1,700 restaurants in 38 states
and Washington, D.C. (as of August 2013), Chick-fil-A continues to build brand awareness and sales on a national level by
leveraging event and media sponsorships. In recent years, Chick fil-A has met this challenge through a commitment to major
sponsorships such as Chick-fil-A Bowl, Chick-fil-A Bowl Challenge and Chick-fil-A Kickoff Game.
Chick-fil-A's current event-based and athletic sponsorships include the following:
The Chick-fil-A Bowl is the ninth-oldest bowl game in the country and hosts the longest-running rivalry series between the ACC and SEC.
Now in its 46th year, the Chick-fil-A Bowl has established itself as one of the nation’s elite bowl games with a string of 16 consecutive
sellouts, the second longest active streak behind the Rose Bowl, and has earned a reputation as one of the most competitive bowls in the
nation. Eleven of the last 20 games have been decided by a touchdown or less. The 2012 edition of the Chick-fil-A Bowl, featuring the
Louisiana State Tigers and Clemson University Tigers, set records as the most-viewed non-BCS bowl game telecast in ESPN history with an
average of 8.56 million viewers. The Chick-fil-A Bowl has disbursed more than $110 million in team payouts over its 45-year history and
has increased team payout every year since 1996. The Bowl also leads all other bowl games in charitable and scholarship contributions,
giving more than $1.485 million to organizations in need in 2012 alone and $15.7 million over the last decade. Other events under the
Chick-fil-A Bowl brand include the Chick-fil-A Bowl Challenge, a head coach and celebrity golf event each spring and the
Chick-fil-A Kickoff Game, the season-opening game over Labor Day weekend. This year, the University of Alabama Crimson Tide will face the Virginia
Tech Hokies in partnership with ESPN in Atlanta’s Georgia Dome. For more information on any of the Chick-fil-A Bowl events, visit
Chick-fil-A Bowl Challenge
The Chick-fil-A Bowl Challenge is the nation's premier head coach and celebrity golf event hosted
each April at the beautiful Reynolds Plantation resort on Lake Oconee outside Atlanta. The three-day golf
and resort experience includes A-list entertainment and PGA player appearances, and culminates in a
competitive round featuring NCAA head coaches and celebrities vying for a scholarship purse of $520,000.
Additional proceeds from the event benefit other charities including Chick-fil-A’s WinShape Homes®.
An hour-long broadcast of the Chick-fil-A Bowl Challenge main event can be seen on the ESPN family of networks
in the weeks leading up to the Chick-fil-A Kickoff Game and the Chick-fil-A Bowl.
Chick-fil-A Kickoff Game
Billed as the "Daytona 500 of college football," the Chick-fil-A Kickoff Game delivers a match-up of elite teams in a
BCS-style game that serves to kick off the college football season each year. The event was created by the Chick-fil-A Bowl
in partnership with ESPN and also includes an unparalleled pre-game fan experience that drew more than 12,000 fans last year.
The inaugural game in 2008 featured top-25 teams Alabama and Clemson in a sold-out Georgia Dome, a prime time national broadcast
on ABC and an on-site appearance by ESPN’s College GameDay show. For the first time in 2012, a second game was added to the
season-opening weekend of college football. This marked the first time in college football history that two games of this
magnitude have been hosted in the same facility by the same organizer on consecutive days. Auburn University was defeated
by the Clemson University Tigers on Sept.1 and the University of Tennessee Volunteers overcame the North Carolina State Wolfpack
on Aug. 31 in the Chick-fil-A Kickoff Game at the Georgia Dome. In 2013, The Alabama Crimson Tide will play the Virginia Tech Hokies
in a rematch of the 2009 Chick-fil-A Kickoff Game, where Alabama won 34-24.
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