Reaching Out With Sponsorship
Chick-fil-A corporate sponsorship reflects one of our most important core values:
Making a positive impact on our communities and the people in them. Chick-fil-A
is a proud sponsor of the Chick-fil-A Bowl®, as well as
the Chick-fil-A Kickoff Game.
The Chick-fil-A Kickoff Game
Billed as the “Daytona 500 of college football,” the Chick-fil-A Kickoff Game delivers a match-up of elite teams from around the country in a game that serves to kick off the college football season each year. The event was created by the Chick-fil-A Bowl in partnership with ESPN and also includes an unparalleled pre-game fan experience that drew more than 19,000 fans this past year. The inaugural game in 2008 featured top-25 teams Alabama and Clemson in a sold-out Georgia Dome, a prime time national broadcast on ABC and an on-site appearance by ESPN’s College GameDay show. For the first time in 2012, a second game was added to the season-opening weekend of college football. This marked the first time in college football history that two games of this magnitude have been hosted in the same facility by the same organizer on consecutive days. During the 2013 season, #1 ranked Alabama defeated Virginia Tech in front of another sold-out Georgia Dome crowd. In 2014, the Chick-fil-A Kickoff Game will again feature two games at the Georgia Dome in one weekend, as Ole Miss and Boise State will meet in the first game, and Alabama and West Virginia will meet in the second.
The Chick-fil-A Bowl
The Chick-fil-A Bowl is the ninth-oldest bowl game in the country and hosts the longest-running rivalry series
between the ACC and SEC. Now in its 46th year, the Chick-fil-A Bowl has established itself as one of the nation’s elite bowl games with a string of 16 consecutive sellouts,
the second longest active streak behind the Rose Bowl, and has earned a reputation as one of the most competitive bowls in the nation. Eleven of the last
20 games have been decided by a touchdown or less. The Chick-fil-A Bowl has disbursed more than $110 million in team payouts over its 45-year history
and has increased team payout every year since 1996. The Bowl also leads all other bowl games in charitable and scholarship contributions, giving more than $1.48 million to organizations in need in 2012 alone.
Other events under the Chick-fil-A Bowl brand include the Chick-fil-A Bowl Challenge, a
head coach and celebrity golf event each spring and the Chick-fil-A Kickoff Game, the season-opening game over Labor Day weekend. This year, The University
of Alabama Crimson Tide will face the Virginia Tech Hokies in partnership with ESPN in Atlanta’s Georgia Dome. For more information on any of the
Chick-fil-A Bowl events, visit www.Chick-fil-ABowl.com.
Chick-fil-A Bowl Challenge
The Chick-fil-A Bowl Challenge is the nation’s premier head coach and celebrity golf event hosted each April at the beautiful
Reynolds Plantation resort on Lake Oconee outside Atlanta. The three-day golf and resort experience includes A-list entertainment
and PGA player appearances, and culminates in a competitive round featuring NCAA head coaches and celebrities vying for a
scholarship purse of $520,000. Additional proceeds from the event benefit other charities including Chick-fil-A’s WinShape Homes®.
An hour-long broadcast of the Chick-fil-A Bowl Challenge main event can be seen on the ESPN family of networks in the weeks leading
up to the Chick-fil-A Kickoff Game and the Chick-fil-A Bowl.
Truett Cathy believes leadership is vital to the success of our country. Developing future leaders among our youth
has been one of Truett's top priorities throughout his more than 60 years in business. Nothing demonstrates this commitment more than the
WinShape Foundation, Inc. Created in 1984 to help "shape winners," the
foundation supports a variety of programs, including a long-term foster care program, summer camps for more than 1,900 boys and girls each year,
a scholarship program in conjunction with Berry College, marriage enrichment retreats, and other programs.