Reaching Out With Sponsorship
Chick-fil-A corporate sponsorship reflects one of our most important core values:
Making a positive impact on our communities and the people in them. Chick-fil-A
is a proud sponsor of the Chick-fil-A Leadercast, as well as the Chick-fil-A
Bowl® and Chick-fil-A Kickoff Game.
The Chick-fil-A Bowl
The Chick-fil-A Bowl is the ninth-oldest bowl game in the country and hosts the longest-running rivalry series
between the ACC and SEC. Now in its 46th year, the Chick-fil-A Bowl has established itself as one of the nation’s elite bowl games with a string of 16 consecutive sellouts,
the second longest active streak behind the Rose Bowl, and has earned a reputation as one of the most competitive bowls in the nation. Eleven of the last
20 games have been decided by a touchdown or less. The Chick-fil-A Bowl has disbursed more than $110 million in team payouts over its 45-year history
and has increased team payout every year since 1996. The Bowl also leads all other bowl games in charitable and scholarship contributions, giving more than $1.48 million to organizations in need in 2012 alone.
Other events under the Chick-fil-A Bowl brand include the Chick-fil-A Bowl Challenge, a
head coach and celebrity golf event each spring and the Chick-fil-A Kickoff Game, the season-opening game over Labor Day weekend. This year, The University
of Alabama Crimson Tide will face the Virginia Tech Hokies in partnership with ESPN in Atlanta’s Georgia Dome. For more information on any of the
Chick-fil-A Bowl events, visit www.Chick-fil-ABowl.com.
Chick-fil-A Bowl Challenge
The Chick-fil-A Bowl Challenge is the nation’s premier head coach and celebrity golf event hosted each April at the beautiful
Reynolds Plantation resort on Lake Oconee outside Atlanta. The three-day golf and resort experience includes A-list entertainment
and PGA player appearances, and culminates in a competitive round featuring NCAA head coaches and celebrities vying for a
scholarship purse of $520,000. Additional proceeds from the event benefit other charities including Chick-fil-A’s WinShape Homes®.
An hour-long broadcast of the Chick-fil-A Bowl Challenge main event can be seen on the ESPN family of networks in the weeks leading
up to the Chick-fil-A Kickoff Game and the Chick-fil-A Bowl.
Chick-fil-A Leadercast
Chick-fil-A Leadercast is a one-day, can't-miss leadership development experience that is both affordable and
accessible to all leaders throughout North America and around the world. The annual event, broadcast LIVE from Atlanta to hundreds of venues, features some
of the world's best thought leaders on business, creativity and leadership. More than 110,000 participated in the 2012 Chick-fil-A Leadercast and we are
expecting over 150,000 this year. The 2013 Chick-fil-A Leadercast, which will be held on Friday, May 10, will include speakers Jack Welch, Coach Krzyzewski, Condoleezza Rice and many more.
Visit www.chick-fil-aleadercast.com for information about 2013.
The Chick-fil-A Kickoff Game
Billed as the “Daytona 500 of college football,” the Chick-fil-A Kickoff Game delivers a match-up of elite teams in a BCS-style game
that serves to kick off the college football season each year. The event was created by the Chick-fil-A Bowl in partnership with ESPN and also includes an
unparalleled pre-game fan experience that drew more than 12,000 fans last year. The inaugural game in 2008 featured top-25 teams Alabama and Clemson in a
sold-out Georgia Dome, a prime time national broadcast on ABC and an on-site appearance by ESPN’s College GameDay show. For the first time in 2012, a second
game was added to the season-opening weekend of college football. This marked the first time in college football history that two games of this magnitude
have been hosted in the same facility by the same organizer on consecutive days. Auburn University was defeated by the Clemson University Tigers on Sept.1
and the University of Tennessee Volunteers overcame the North Carolina State Wolfpack on Aug. 31 in the Chick-fil-A Kickoff Game at the Georgia Dome.
In 2013, the Alabama Crimson Tide will play the Virginia Tech Hokies in a rematch of the 2009 Chick-fil-A Kickoff Game, where Alabama won 34-24.
WinShape®
Truett Cathy believes leadership is vital to the success of our country. Developing future leaders among our youth
has been one of Truett's top priorities throughout his more than 60 years in business. Nothing demonstrates this commitment more than the
WinShape Foundation, Inc. Created in 1984 to help "shape winners," the
foundation supports a variety of programs, including a long-term foster care program, summer camps for more than 1,900 boys and girls each year,
a scholarship program in conjunction with Berry College, marriage enrichment retreats, and other programs.
