We have made important changes to our Privacy Policy. By proceeding to our site, you acknowledge and accept these changes and our practices.

Notice

Dec 4, 2019

 

 

 

Privacy Policy Definitions

Deterministic Finger-printing technologies:

If a user can be positively identified across multiple devices, for instance, because the user has logged into a platform such as Google, Facebook, Yahoo or Twitter, it can be “determined” who the user is for purposes of targeted advertising.

Probabilistic Finger-printing:

Probabilistic tracking depends upon collecting non-personal data regarding device attributes like operating system, device make and model, IP addresses, ad requests and location data, and making statistical inferences to link multiple devices to a single user.  Note that this is accomplished through proprietary algorithms owned by the companies performing probabilistic finger-printing.  Note also that in the EU IP Addresses are personal information.

Device Graph:

Device graphs can be created by combining non-personal data regarding use of smartphones and other devices, (e.g., apps downloaded, operating systems, etc.) with personal log-in information to track interactions with content across multiple devices.