What exactly does "free Chick-fil-A meals for a year" mean?

Eligible individuals who are selected to participate and fully comply with the Official Rules (up to 100 participants) will be awarded a digital offer card pre-loaded with 52 Chick‑fil‑A #1 meals (equivalent to one meal per week). A Chick-fil-A #1 meal includes an Original Chick‑fil‑A^® Chicken Sandwich, a medium order of Waffle Potato Fries and a medium drink. The digital offer card is valid for approximately 12 months from the grand opening date and can be used at any participating Chick‑fil‑A restaurant in the United States.