It was 1995 when the words “Eat Mor Chikin” first appeared on an Atlanta, Ga billboard. Painted by a pair of rebel cows, it was the beginning of a movement that’s become an iconic advertising campaign.
Fast forward 20 years and today the boisterous bovines are still at it—finding creative ways to encourage humans to eat chicken not beef.
“From billboards to water towers, TV to radio, there’s no place that’s off limits for the renegade cows’ self-preservation message.”
From billboards to water towers, TV to radio, there’s no place that’s off limits for the renegade cows’ self-preservation message. They’ve been spotted hanging from the sides of buildings, made appearances at professional sporting games, and starred in annual calendars.
Taking it a step further, they’ve inspired thousands of Americans to head to their local Chick-fil-A restaurants every July, clad as the famous cows to celebrate what is now Cow Appreciation Day. As part of the July 14th celebration, we release the best of the cows. Courtesy of the The Richards Group, responsible for conceptualizing the heroic Holsteins, we take a look back at the last 20 years…
1995 -- The Cows commandeer their first billboard
1996 – The Cows air their first radio commercial
1997 – The Cows first appear on TV