Here’s what it looks like to camp outside of a Chick-fil-A
Off of Cascade Road in southwest Atlanta, a line of tents began popping up on top of a freshly paved parking lot at 5:30 in the morning on April 26. It was a hot and sunny day, one of those that feels like spring forgot about us and summer settled in far too soon.
Camping chairs circled a restaurant that hadn’t yet officially opened its doors to customers. A group of college students who were studying for finals – and playing video games – hooked up their laptops to a makeshift charging station. A mom and her two kids played a board game in a tent, while music blasted from a speaker in front of another group starting a line dance like the kind you’d see at a wedding.
This is a First 100®. Since 2003, Chick-fil-A franchise Operators have invited folks to camp out overnight in anticipation of their restaurants’ grand opening – and to be the “First 100” to get one year of free Chick-fil-A. Some arrive in groups and others come solo, but 24 hours later, they all walk – and sometimes run or dance— through the newest addition to their neighborhood.
Welcome to Chick-fil-A — we’re glad you’re here. Whether you’re checking us out for the first time, hungry for tips on what to order or just curious about who we are, you’ve come to the right place. Our reach spans the U.S. and into Canada and the U.K. Our focus is on the people we employee and serve, but what we’re most known for is making a mean Chicken Sandwich.
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