Have you herd the news? For Chick-fil-A’s 15th annual Cow Appreciation Day, bovine buffs of all ages visited their local Chick-fil-A restaurants to show off their udder-ly amazing “Eat Mor Chikin®” Cow costumes. That’s why you were probably seeing spots on Twitter, Instagram and Facebook—they were all for #CowAppreciationDay, of course! More than 15,000 posts moo-ved the day up to a top trend on Twitter as fans sported their outfits in exchange for a free entrée.
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Inside Chick-fil-A
A picturesque summer day in Chicago was all it took to lure our favorite “Eat Mor Chikin” Cows from greener pastures for a taste of the city life. Against a backdrop of daily commuters on the “L” and the Chicago River, the cows brought a black-and-white message of their own: Cow Appreciation Day was coming, and you better not forget it.
Inside Chick-fil-A
It all started in 1995 with one message: Eat Mor Chikin. Twenty-three years later, the Chick-fil-A Cows can still be spotted all over the country – from their original home on billboards, to water towers, Major League Baseball stadiums and even on television. And just once a year, the Cows (and their lookalikes) can be found in herds at Chick-fil-A restaurants from coast to coast.
Inside Chick-fil-A
