Parachuting cows in to stadium

Inside Chick-fil-A

It's raining...cows.

If you weren’t able to make it to the Chick-fil-A Kickoff Game, the notable face-off between the Georgia Bulldogs and the North Carolina Tar Heels held on Sept. 3, it was a game to remember. Equally as memorable? The cow drop.

Our favorite football tradition, it’s a pre-game ritual delighting fans since 2004. In those exhilarating moments before kickoff, when anticipation is high and team spirit is even higher, adventurous volunteers are 21 stories above the ground sending thousands of tiny parachuting Chick-fil-A Cows sailing into the crowds. 5,000 of them, to be exact.

Just because you weren’t there doesn’t mean you can’t experience the excitement yourself.

Look up, down and all around in our 360 video to see the brave bovines makes their descent.

Tagged In: University Of North Carolina - Chapel Hill University Of Georgia College Football Cows Chick-fil-A Peach Bowl Chick-fil-A Kickoff Game