The Atlanta Braves Chick-fil-A Cow is on the Mooooooove
Massive mascot sheds 18,000 pounds to fit into new MLB stadium
To Atlantans and Braves fans all over the country, the tomahawk-chopping mascot was simply known as “The Chick-fil-A Cow,” and became a staple of Turner Field and Braves baseball since its arrival in 2008. After each big play, the Cow performed the traditional tomahawk chop along with the crowd. When third baseman Chipper Jones – one of the greatest switch-hitters in baseball history – retired in 2012, the Cow waved goodbye alongside other Braves faithful.
And, while fans see the Cow as an extension of the team, many may not know how or why it actually got there.
According to Daniel Perry, it all started with a group of local Chick-fil-A franchise owners (Perry included) who wanted to celebrate the town and neighbors they love.
“It’s such an amazing thing to be a Chick-fil-A restaurant owner in Atlanta; it’s the home of Chick-fil-A,” says Perry. “What better way to celebrate our hometown than by partnering with a sports team as iconic as the Braves?”
With that, the big (four stories to be exact!) idea was born, and every Atlanta-area restaurant owner chipped in to bring it to life.
Because baseball fans love statistics, eight years of home games means the Cow saw 615 games, 5,673 innings, 530 Braves home runs and 347 Braves regular-season wins at Turner Field.
So when the Braves decided to make the move to SunTrust Park, they knew the Cow had to move, too. But to do that, the Cow was going to need a bit of a... makeover.
From Turner to Kern
So where does one take a 36,000-pound cow for a makeover? For Perry and his team, the answer was obvious: Kern Studios. That’s because the New Orleans-based company has been building oversized cows for Chick-fil-A for the last decade.
“If you’ve ever driven down the highway and seen a cow hanging off a Chick-fil-A billboard, that was us,” says Barry Kern, president and CEO of Kern Studios.
But Kern isn’t just in the oversized cow business – his family has been making floats, props, sculptures and everything in between for the last 84 years. The family-owned company began in 1932 when Roy Kern built his first Mardis Gras float on the back of a mule-drawn garbage wagon, and business has been growing ever since. Kern Studios is now one of the biggest producers of Mardis Gras floats in the country.
“This project was unlike any other we’ve done,” Kern says. That’s because they only had 90 days to take the four-story Cow out of Turner Field, transport it to New Orleans, rebuild it to fit into the new stadium, transport it back to Atlanta and install it at SunTrust Park.
“We knew we had to wait until the end of the Braves regular season, but we also had a limited number of weeks to get him out of Turner Field and into SunTrust Park while the construction equipment was still there to do so,” says Kern. “We worked day and night that whole period of time to make sure we got the job done right.”
Ten thousand man hours later, it was obvious they did.
From Kern to SunTrust
When fans flood the field at SunTrust Park this spring, they’ll probably notice that the Cow has changed a bit since his days at Turner Field.
For starters, the Cow is a little trimmer – 18,000 pounds lighter, in fact. In order to raise the Cow up so it can be seen over the park, they had to put it on a bit of a diet, ultimately cutting its weight in half. One of the easiest differences to spot will be a giant LED sign board that will display updates about the game, fan messages and more.
“ This project was unlike any other we’ve done.”And unlike the Cow at Turner Field that was unreachable by the public, the new and improved Cow will be positioned along the right-center field walkway. This means that, for the first time, fans will be able to walk right up and pose for pictures in front of the iconic mascot.
“It’s going to be a really incredible experience,” said Perry.
But for Perry and his team of Atlanta Chick-fil-A restaurant owners, one of the best things about the new Cow isn’t new at all – it’s simply the fact that they can continue a tradition that’s become synonymous with Braves baseball.
“There was a story when the Cow got to Turner and when it left, and now there will be a new story to at SunTrust Park,” says Perry. “It’s really turned into this tradition that just keeps getting better, and to know that we as Atlanta owners have had a hand in that is as good as it gets.”