Chick-fil-A Ranks Among Top 20 Brands with the Most Loyal Followers on FB
NEW YORK, Aug. 12, 2014 /PRNewswire/ — LoudDoor, a Facebook Insights Preferred Marketing Developer, Presents New Findings for 2014 in Follow Up to its 2013 study of the Top 20 Brands With the Most Loyal Fans on Facebook.
"Several brand clients have asked us to update this report," LoudDoor CEO David Guy said, "And we agreed it would prove highly interesting to see how the report has changed over the last year as Facebook has continued to grow and evolve as a powerhouse for brand advertising."
LoudDoor's evergreen brand satisfaction survey tracks every major brand on Facebook and how likely Fans are to recommend those brands to friends or colleagues. From there participants complete a robust demographic, behavioral and attitudinal survey.
"Through the remainder of 2014, we'll be publishing a series of posts highlighting the top 10 brands with the most loyal followers in specific industry verticals," Guy continued. "The Brand Satisfaction survey continues to be a sound measurement device for companies to measure true advocacy and affinity of their most important customers. More and more brands are relying on the study to build a holistic strategy for using social media to not only identify and understand who are their true advocates but also what sets those advocates apart from the crowd."
Guy explained the LoudDoor team examined the data they had collected for the first 7 months of 2014 to compile this year's Top 20 list. Since January 1, 2014, LoudDoor has amassed just under 1.5 million ratings on over 12,000 leading brands.
The surprising survey findings reveal that consumers are loyal to their favorite CPG (consumer packaged goods) brands as these make up 35% percent of 2014's Top 20 list:
- St. Jude Children's Research Hospital
- Walt Disney World
- Dr. Pepper
- Lowe's Home Improvement
- Duck Commander
- Boost Mobile
To be eligible for LoudDoor's Top 20 list, the brand's Facebook page must have at least 50,000 Fans and LoudDoor must have a minimum of 300 completed surveys on the brand. The rankings are based on the brands' Net Promoter Score®1 among Fans.
LoudDoor's research and targeting platform helps brands and their agency partners identify and reach customers with specific attitudinal or behavioral markers by finding correlations between survey responses and users' Precise Interests on Facebook.
For more information on LoudDoor services or the Top 10 series, visit www.louddoor.com.
Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld and are being used under license.
Leveraging the power of Facebook's social graph, the LoudDoor Revolution tool combines leading edge market research with rich social graph insights to provide the world's leading brands and agencies with a new class of data intelligence about their consumers and market segments. LoudDoor's clients capitalize on these disruptive market and consumer insights to create actionable strategies to reach their target audience with the right message. LoudDoor is a Facebook Preferred Marketing Developer. SOURCE: LoudDoor