ATLANTA (Jan. 30, 2015) – Throughout the month of February, Chick-fil-A restaurants nationwide will give customers free cups of its new specialty-grade THRIVE Farmers™ hot or iced coffee all day long.
The Atlanta-based restaurant chain partnered with THRIVE Farmers Coffee in August 2014 to introduce the quick-service industry’s first-ever specialty-grade coffee. The new coffee qualifies as specialty grade per the standards of the Specialty Coffee Association of America and only the top 10 percent of coffee consumed worldwide meets this quality designation. The sale of each cup of coffee provides direct revenue to THRIVE Farmers network of family farmers in Central America, allowing them to earn up to 10 times more than farmers earn in traditional revenue models.
THRIVE Farmers’ blend is unique to Chick-fil-A, as it has been roasted with characteristics and flavors that complement the chain’s breakfast menu. Both Chick-fil-A’s hot and iced coffee are prepared fresh throughout the day. The iced coffee is prepared with an exclusive blend of THRIVE Farmers’ cold-brewed, specialty coffee beans and fresh two percent milk, sweetened with pure cane syrup and served over ice.
“THRIVE Farmers’ blend is unique to Chick-fil-A, as it has been roasted with characteristics and flavors that complement the chain’s breakfast menu.”
“Whether paired with our breakfast or as an afternoon treat, we think our THRIVE Farmers coffee is perfect for any time of day. It tastes incredible while also doing good in the world. What better way to let our customers experience it for themselves than to give it away for an entire month?” said David Farmer, vice president of menu strategy and development for Chick-fil-A.
This offer includes 12 ounce hot or 16 ounce iced sizes and is available while supplies last. The offer is available anytime during regular restaurant hours and is limited to one cup of coffee per customer, per visit. No additional purchase is necessary and no substitutions are available.
About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is a family owned and privately held restaurant company devoted to serving the local communities in which its restaurants operate. Known for its original chicken sandwich and unique franchise model, Chick-fil-A serves freshly prepared food in more than 1,900 restaurants in 41 states and Washington, D.C.
Founded in the early 1960s by S. Truett Cathy, Chick-fil-A produced sales of nearly $6 billion in 2014, which marks 47 consecutive years of sales growth. Chick-fil-A was recognized in 2014 as one of America’s “Top 20 Most Admired Brands” by The Harris Poll, “Top Fast Food Chicken Chain” by Consumer Reports and the only restaurant named to 24/7 Wall St. “Customer Service Hall of Fame.” More information on Chick-fil-A is available on the chain’s website, located at www.chick-fil-a.com.
CONTACT: Chick-fil-A, Inc.