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Results for stories tagged in: “Cows”
“Covert Cows”
During his three decades as the head of marketing for Chick-fil-A, Steve Robinson was integrally involved in the company’s growth, and an architect of its innovative and distinct approach to connecting with customers. He recently wrote his first book, a memoir chronicling his time at the company, personal career and faith journey. Titled “Covert Cows and Chick-fil-A: How Faith, Cows and Chicken Built an Iconic Brand,” it details the important moments and pivotal decisions that helped turn Chick-fil-A into one of the most beloved and respected brands in the world. In advance of the book’s release, we asked Robinson to share more on his experiences and insights.
Featured Inside Chick-fil-A
Spotted: The Chick-fil-A Cows Roam Chicago
A picturesque summer day in Chicago was all it took to lure our favorite “Eat Mor Chikin” Cows from greener pastures for a taste of the city life. Against a backdrop of daily commuters on the “L” and the Chicago River, the cows brought a black-and-white message of their own: Cow Appreciation Day was coming, and you better not forget it.
Appreciating the Cows: Our 5 Favorite Moo-ments
It all started in 1995 with one message: Eat Mor Chikin. Twenty-three years later, the Chick-fil-A Cows can still be spotted all over the country – from their original home on billboards, to water towers, Major League Baseball stadiums and even on television. And just once a year, the Cows (and their lookalikes) can be found in herds at Chick-fil-A restaurants from coast to coast.
The Story Behind The 2018 Cow Appreciation Day T-Shirts
Three years ago, Thecla Scott was rocking out inside her Chick-fil-A restaurant in Jefferson, Louisiana. It was her first Cow Appreciation Day as a restaurant Team Member, and she had agreed to play the role of DJ. “That was my favorite Cow Appreciation Day,” she remembers. “Thankfully, the guests loved my music!”
Bust a Mooooove: The Cow Dance That Went Viral
A high school drill team from Texas performed an ode to Chick-fil-A in a video that’s gone viral, with millions watching their hilarious dance – and very clever costumes.
Featured Lifestyle
Lower Moo-hattan: Cows of Wall Street
New York City has it all: theatre, museums, shopping – and in early 2018 four Chick-fil-As. Just two years ago, Chick-fil-A opened its first restaurant in NYC, and now the “Eat Mor Chikin” Cows are putting on their suspenders, polishing their hooves and heading downtown as Chick-fil-A prepares to open its largest restaurant ever in Lower Manhattan.
Featured Inside Chick-fil-A