Honest Tea co-founder Seth Goldman was thirsty. The Harvard and Yale School of Management grad was jogging through New York’s Central Park in 1997 when a craving struck for a drink largely missing from store shelves. “All the drinks on the market were at about 100 calories for an eight-ounce serving,” explains the beverage maven. Aside from the sugary sippers, low or no-cal (which Goldman called “flavorless”) ruled the rest of the liquid-refreshment roost. “I knew that if I was thirsty, there had to be others who were looking to quench that thirst too,” Goldman recalls. And while the others quenched their thirst with whatever was available, Goldman did something about it.
Food