Celebration is Chick-fil-A’s largest, single-day customer appreciation event
ATLANTA (July 8, 2019) – Get your cow costumes ready – Chick-fil-A is celebrating its 15th annual Cow Appreciation Day on Tuesday, July 9. On that day, any customer who visits a local restaurant dressed as a cow will receive a free entrée (excluding salads) at Chick-fil-A’s more than 2,400 restaurants nationwide.
Adult customers who dress up in any cow attire will be rewarded with a free Chick-fil-A entrée during breakfast, lunch or dinner hours. Children can receive a free breakfast entrée during breakfast hours or a free Kid’s Meal during lunch and dinner hours for dressing in a cow costume.
The Cow Appreciation Day celebration will last from restaurant opening through 7 p.m. local time, so guests can visit for breakfast, lunch or dinner (check local store listings for individual restaurant hours). To prepare for the day, customers can visit www.CowAppreciationDay.com for a full list of redeemable menu items and cow costume inspiration.
Fans also can share pictures of their costumes on social media by using the hashtag #CowAppreciationDay. Chick-fil-A began celebrating Cow Appreciation Day in 2005 and participation has grown each year as the company has expanded across the country. Last year, more than 1.95 million cow-dressed customers joined the celebration.
“We are excited to celebrate the 15th annual Cow Appreciation Day in our restaurants across the country,” said Jon Bridges, Chick-fil-A’s senior vice president and chief marketing officer. “We are grateful for our customers’ enthusiasm toward this fun annual tradition.”
“This year’s Cow Appreciation Day marks the 24th anniversary of Chick-fil-A’s award-winning marketing campaign featuring the “Eat Mor Chikin” Cows. In addition to the clever roadside billboards that made them famous, the boisterous bovines have shared more than 9.9 million free entrées with Chick-fil-A guests who have helped celebrate them throughout the years.
About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is a family owned and privately held restaurant company founded in 1967 by S. Truett Cathy. Devoted to serving the local communities in which its franchised restaurants operate, and known for its original chicken sandwich, Chick-fil-A serves freshly prepared food in more than 2,400 restaurants in 47 states and Washington, D.C.
Chick-fil-A reported more than $10 billion in revenue in 2018, which marks 51 consecutive years of sales growth. A leader in customer service satisfaction, consumers voted Chick-fil-A, Inc. #4 in Harris Poll’s annual corporate reputation survey, ranking the company 4th out of 100 in 2018. Chick-fil-A was also recognized for customer experience again in the 2018 Temkin Experience Ratings survey, was named “Best Franchise Brand” in 2018 by Airport Revenue News and was named one of the top 100 best places to work by Glassdoor in 2017. Continuing its founder’s legacy of generosity and service, in 2019 Chick-fil-A’s Remarkable Futures initiative awarded $15.3 million in scholarships to restaurant Team Members nationwide. In 2018 the company’s philanthropic Chick-fil-A Foundation awarded $1.23 million to 22 not-for-profit organizations across 18 states through the True Inspiration Awards. More information on Chick-fil-A is available at www.chick-fil-a.com.
Contact: Chick-fil-A Media Hotline: (800) 404-7196