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If Life Givs u Chikin Eat It

If Life Givs u Chikin Eat It

From their billboard debut to their appearances across the Internet, commercials, and games, the Cows have been encouraging people to Eat Mor Chikin® since 1995. See what the Chick-fil-A® Cows have been up to and where they’re roaming next.

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A billboard with the Chick-fil-A Cows on it painting the words “Eat Mor Chikin”

A brief history of the cows

In 1995, the phrase “Eat Mor Chikin” first appeared on a billboard in Atlanta, GA. Painted by a pair of mischievous cows, the phrase kicked off one of the most recognized advertising campaigns in Chick-fil-A® history.

A cow standing in a dark room with headphones around its neck A cow standing in a dark room with headphones around its neck

Chikin dance

No amount of mischief is too much when it comes to the Cows making sure people aren't eating beef. See how one Cow and a turntable spread the message to Eat Mor Chikin at a wedding.

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Meet our new crew

Daisy, Sarge and Carrots are three brave bovines. From driving farm vehicles and repainting billboards to rescuing a cow from a delivery truck and going undercover, these heroes of the herd go on epic adventures to stop their beef-selling nemesis Circus Burger.

See what we’re up to on the Chick-fil-A Play app

Rows of plush Chick-fil-A Cows with signs on them that say “Eat Mor Chikin” Rows of plush Chick-fil-A Cows with signs on them that say “Eat Mor Chikin”

Show your spots

Shop the limited-edition Cow Collection and rep the herd. The Cows will be mooved by your gesture.

Two Chick-fil-A gift cards on a table, one with a cow holding a paintbrush in its mouth and standing in front of the Chick-fil-A logo and the other with a cow painting the words “Eat Mor Chikin” Two Chick-fil-A gift cards on a table, one with a cow holding a paintbrush in its mouth and standing in front of the Chick-fil-A logo and the other with a cow painting the words “Eat Mor Chikin”

A little thing for those you love a lot

The cows agree: The gift of Chick-fil-A is a mooving way to show you care.

A cow painting the words “Eat Mor Chikin” A cow painting the words “Eat Mor Chikin”

Ready to roam toward chicken?

Breakfast, lunch or dinner – no matter the meal, chicken is a herd pleaser.