Chick-fil-A® Cows

Bold hand-written text reads: IF LIFE GIVS U CHIKIN, EAT IT.

From their billboard debut to their appearances across the Internet, commercials, and games, the Cows have been encouraging people to Eat Mor Chikin® since 1995. See what the Chick-fil-A® Cows have been up to and where they’re roaming next.

Front view of a black and white Holstein cow.
A billboard with the text "EAT MOR CHIKIN" and the Chick-fil-A logo, featuring two cows.

A brief history of the cows

In 1995, the phrase “Eat Mor Chikin” first appeared on a billboard in Atlanta, GA. Painted by a pair of mischievous cows, the phrase kicked off one of the most recognized advertising campaigns in Chick-fil-A® history.

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Chikin dance

No amount of mischief is too much when it comes to the Cows making sure people aren’t eating beef. See how one Cow and a turntable spread the message to Eat Mor Chikin at a wedding.

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A cow wearing lit-up headphones in a colorful, dark setting.
Cow mascot reclining with a sign around its neck that says CHIKIN IS A HERD PLEAZER.

Meet our new crew

Daisy, Sarge and Carrots are three brave bovines. From driving farm vehicles and repainting billboards to rescuing a cow from a delivery truck and going undercover, these heroes of the herd go on epic adventures to stop their beef-selling nemesis Circus Burger.

Animated cow with large eyes holding a carrot in a green pasture.

Carrots

Runt of the herd, he is eager to jump in but always confuseed and very uncoordinated. Oh, and he really loves carrots.

Sarge

The most senior member of the herd, Sarge is never one to back down from battle

Animated cow with oversized snout in a control room with dials and an elevator.
Animated cow with wide eyes and a yellow flower on a hilly landscape at sunset.

Daisy

The natural leader, loaded with spunk and good sense. Brilliant strategist and nimble acrobat.

See what we’re up to on the Chick-fil-A Play™ app

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Show your spots

Shop the limited-edition Cow Collection and rep the herd. The Cows will be mooved by your gesture.

Plush cow toys on grass, with signs reading, "EAT MOR CHIKIN."
Gift card with cow paining "Eat Mor Chikin" and a gift card with a cow with the Chick-fil-A logo in the background.

A little thing for those you love a lot

The cows agree: The gift of Chick-fil-A is a mooving way to show you care.

Ready to roam toward chicken?

Breakfast, lunch or dinner – no matter the meal, chicken is a herd pleaser.

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