Multi-year agreement brings custom fan experiences, high school football support and new stadium presence to life
ATLANTA (Aug. 28, 2025) – AMB Sports and Entertainment (AMBSE) today announced a landmark partnership with Atlanta area Chick-fil-A restaurants, making the renowned Atlanta-based restaurant brand the official chicken sandwich of the Atlanta Falcons and Atlanta United. The partnership spans both teams, delivering engaging fan experiences, exclusive in-game promotions, and impactful community programming across Georgia.
With this collaboration, Chick-fil-A will serve as the exclusive chicken quick-service restaurant of the Atlanta Falcons, Atlanta United, and Mercedes-Benz Stadium. Fans can look forward to unique activations at select home games, appearances from Chick-fil-A’s beloved Cow mascots, interactive fan zones outside the stadium and local high school engagements. In a highlight gameday digital promotion, all fans in attendance at home games can win a free Chick-fil-A Chicken Sandwich if the Falcons score on their first possession of the second half.
Starting in October, fans will be greeted by a custom-built 3D Chick-fil-A Cow structure in Mercedes Benz Stadium, complete with a large LED board for game scores and local highlights. The installation will serve as a dedicated, branded Chick-fil-A space – bringing even more fun and energy to the concourse, while celebrating high school football culture in Georgia.
Beyond the stadium, Chick-fil-A restaurants in and around Atlanta will partner with the Georgia High School Association (GHSA) for a 14-week High School Game of the Week program. Each week, a different high school will receive a $1,500 donation from Atlanta-area Chick-fil-A Owner-Operators for sports programs that support student athletes, as well as a fun week of on-site activations, promotional giveaways, Cow mascot appearances, and opportunities to provide meals for participating students and staff. The season will culminate at the GHSA Football Championships at Mercedes-Benz Stadium, where the Chick-fil-A Atlanta market will serve as a presenting sponsor.
“Atlanta is where Chick-fil-A’s story began, and this city will always hold a special place in our hearts,” said Chris Liberatore, local Owner-Operator & Chairman of the Atlanta Owner-Operator Marketing Board. “Partnering with the Atlanta Falcons is an exciting way for us to celebrate the state we call home, give back to the communities that have supported us for decades, and invest in the athletes who inspire the next generation.”
Chick-fil-A restaurants in the broader Atlanta area will continue their long-standing partnership with Atlanta United, with plans to feature community-focused initiatives – including three annual food distribution events supporting veterans across the Atlanta area, hosted in collaboration with Soldiers’ Angels and Atlanta United players and staff.
“This partnership brings together two organizations with deep Atlanta roots and a shared commitment to creating unforgettable experiences for our fans and giving back to the community,” says Vice President, Corporate Partnerships, AMBSE Debbie Slingerland. “From high school football to professional sports, Chick-fil-A’s support will be felt on the field, in the stands, and in neighborhoods across the state.”
Through this multi-year partnership, Chick-fil-A Atlanta and AMBSE will work together to create dynamic moments for fans, strengthen community connections, and celebrate the unifying power of sports in Atlanta.
About AMB Sports and Entertainment
AMB Sports and Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive Golf Club, and PGA TOUR Superstore.
About Chick-fil-A, Inc.
Chick-fil-A, Inc. is the third largest quick-service restaurant company in the United States, known for its freshly-prepared food, signature hospitality and unique franchise model. More than 200,000 Team Members are employed by local Owner-Operators in more than 3,000 restaurants across the United States, Canada and Puerto Rico.
Chick-fil-A opened its first restaurant in the UK in early 2025 with the goal of launching five locations across the UK within the next two years. The first Singapore restaurant is set to open in late 2025, marking the brand’s entry into Asia.
Chick-fil-A local Owner-Operators live and work in the communities their restaurants serve, each supporting local efforts to address hunger, education, and making a positive impact. The family-owned and privately held company was founded in 1967 by S. Truett Cathy. More information on Chick-fil-A is available at www.chick-fil-a.com and @ChickfilANews.
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Media Contact:
Heather Sautter
AMB Sports and Entertainment
[email protected]
