Restaurant Creates Approximately 100 Jobs, Guests Invited to Dress in Cow Print on Opening Day for Free Entrée
RIB MOUNTAIN, Wis. (Jan. 29, 2026) – The first Chick-fil-A® restaurant in central Wisconsin will begin serving Guests on Thursday, Feb. 5 at 6:30 a.m. Chick-fil-A, Inc. has selected Jason Edberg to serve as the local Owner-Operator of Chick-fil-A Rib Mountain.
Located at 225306 Lilac Ave., Chick-fil-A Rib Mountain will serve Guests Monday through Saturday from 6:30 a.m. to 10 p.m., offering dine-in, drive-thru, carry-out, delivery and catering. The Rib Mountain restaurant brings approximately 100 jobs to the community.
To celebrate the opening, Guests are welcome to join the fun by dressing in cow print on opening day to receive a free entrée.
Locally Owned and Operated
“They say you never forget your first job, and mine at Chick-fil-A truly shaped who I am today,” said Edberg. “From starting as a Team Member to becoming local Owner-Operator of Chick-fil-A Rib Mountain, this opportunity feels incredibly full circle. I’m honored to bring a brand that means so much to me to central Wisconsin and serve our community with the same genuine care and remarkable hospitality that first made Chick-fil-A feel like home for me.”
More About Edberg
- Edberg began his career as a Chick-fil-A Team Member, where he discovered a passion for hospitality and bringing people together. Those early experiences shaped his approach to leadership and his desire to build a business centered on service and community.
- Now, as local Owner-Operator, Edberg is excited to build meaningful community connections and make a lasting, positive impact on Guests and Team Members.
Cows Eat Free to Celebrate Chick-fil-A Rib Mountain
To celebrate the restaurant moo-ving into town, cows will eat free on opening day! Edberg and his team are inviting the community to show off their cow spots on opening day for one free entrée.
- Since 1995, the Cows have been a beloved part of Chick-fil-A, encouraging humans to skip burgers and “Eat More Chikin” – and now it’s Rib Mountain’s turn to join the herd.
- Guests dressed in cow print – whether it’s a full cow costume or a simple cow-spotted accessory – can enjoy one free entrée* in person inside the restaurant.
Caring for the Rib Mountain Community
Edberg is committed to giving back to the Rib Mountain community by:
- Celebrating the opening with a $25,000 donation from Chick-fil-A, Inc. to Feeding America in honor of the new restaurant. These funds will be distributed to partners in the greater Wausau area to aid in the fight to end hunger.
- Participating in the Chick-fil-A Shared Table® program, which redirects surplus food to local nonprofits, helping to create over 42 million meals nationwide to date.
To learn more about careers at Chick-fil-A Rib Mountain, click here. For the latest news and updates on Chick-fil-A Rib Mountain visit the restaurant’s Facebook page and follow along on Instagram. For more on Chick-fil-A’s high-quality menu options, click here.
*Guests who dress in cow attire on opening day can redeem the offer of one free entrée inside the restaurant or in the drive-thru. Breakfast offer options are a Chick-fil-A® Chicken Biscuit, Egg White Grill or 4-ct Chick-fil-A Chick-n-Minis®. Lunch/dinner offer options are Chick-fil-A® Chicken Sandwich, Spicy Chicken Sandwich, 8-ct Original Nugget, 8-ct Grilled Nugget or 5-ct Nugget Kid’s Meal. The offer is limited to one per person in cow attire, per day, while supplies last. No purchase is necessary. See the restaurant for more details.
About Chick-fil-A, Inc.
Chick-fil-A, Inc. is the third largest quick-service restaurant company in the United States, known for its freshly-prepared food, signature hospitality and unique franchise model. More than 200,000 Team Members are employed by local Owner-Operators in more than 3,000 restaurants across the United States, Canada, Puerto Rico, the UK and Singapore.
Chick-fil-A local Owner-Operators live and work in the communities their restaurants serve, each supporting local efforts and making a positive impact. Chick-fil-A gives back through programs including Shared Table, True Inspiration Awards and Scholarships. The family-owned and privately held company got its start in 1946, founded by S. Truett Cathy. More information on Chick-fil-A is available at www.chick-fil-a.com and Chick-fil-A Press Room.
